Will It Fly? How to Know if Your New Business Idea Has Wings…Before You Take the Leap (Financial Times Prentice Hall Books): Thomas K. McKnight
Editorial Reviews
Review
(”Will it Fly?” ) . . . is somehow both easy and rigorous, suitable for startups and established firms thinking of branching out. — Chicago Business 2004 Small Business Resource Guide, Ten Essential Reads for Entrepreneurs (Crain Communications Inc.)
Will it fly? That’s the #1 question facing everyone with a new business idea. Now, there’s a systematic way to answer that question ahead of time–before you invest one dime. Will It Fly? introduces the Innovator’s Scorecard, the first intuitive, practical tool for assessing and refining new business ideas. Created by one of the world’s leading entrepreneurial consultants, this is the fastest and most confidential way to identify the strengths and weaknesses of your proposed business. Thomas McKnight’s Innovator’s Scorecard addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies. For every element, readers learn what to evaluate, how important it is, how to uncover the necessary information, and how to improve their score. By answering these questions, readers can fine-tune their idea to reduce their risks; protect family and friends from losing money; quickly evaluate dozens of new ideas; and dramatically improve their odds of success.
