Who’s Your City?: How the Creative Economy Is Making Where to Live the Most Important Decision of Your Life: Richard Florida

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Editorial Reviews

From Publishers Weekly
Choosing a spouse and choosing a career are important life decisions—but perhaps even more predictive of our all-round personal happiness is our choice of living location, argues Florida (The Rise of the Creative Class) in this informative if somewhat dry tome. As globalization makes the world effectively smaller, economic growth concentrates in certain mega-regions of large superstar cities, leaving other regions in the proverbial dust. The areas where we live are also affected by our increasingly mobile culture, housing priorities that change as we age (from starter homes to family-friendly suburbs to empty nests and finally retirement centers) and the global economy. Few of the author’s conclusions are new—people gather where they can make friends with others like them, personality types tend to cluster—type A to urban areas, type B to rural—and the book’s tone wanders from broad, Friedmanesque discussion of the world economy to home-buying advice as well as statistic-and-theory-heavy text as though unsure of its intended audience. Yet the author opens up a complex, underexamined subject along the way. (Mar.)
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Review
“If you think working remotely means where you live–your place–doesn’t matter anymore, Florida correctly shows us–with his trademark data and analysis–why you’re dead wrong. The book is a superb treatise on the location paradox: the idea that as the world becomes more mobile, the more decisive location becomes…We learn why San Francisco is the best city for young singles; why Washington D.C. is the best place to raise kids; and why New York City is one of the top spots for retirees. Something to look forward to!” — Michelle Conlin, Business Week

“The world is not flat, and Richard Florida is the man to tell you why where you choose to live is more important than ever. Passionate and thoughtful, this book is an indispensable guide to the way our cities really work. The spirit of Jane Jacobs lives on.” — Tim Harford, Financial Times columnist and author of The Logic of Life

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