True to Our Roots: Fermenting a Business Revolution: Paul Dolan, Thom Elkjer
Review
“Businesses have anew bottom line to work towards: sustainability. Read this to understand its importance and how to achieve it.” — Harry Paul, Co-author, FISH! A Remarkable Way to Boost Morale and Improve Results
“Paul Dolan has demonstrated that one person in one company can transform an entire industry.” — Paul Hawken, Author, The Ecology of Commerce
A credibly told, powerful, and very readable story of personal and corporate transformation….I am giving it to all our managers. — Ray C. Anderson, Founder and Chairman, Interface, Inc.
A strategic vision that allows for sustainable growth without mortgaging our future; has profound implications for both business and government. — The Honorable Mike Thompson, United States House of Representatives
Dolan is my hero….His book is an inspiration. — Marjorie Kelly, author of The Divine Right of Capital
Ever wondered what sustainability tastes like? Paul Dolan knows. Uncork. Savour. Understand. Adopt. And adapt. — John Elkington, author of Cannibals With Forks: The Triple Bottom Line of 21st Century Business
Honest, thoughtful, and inspiring….If his writings were wine bottles, you’d carry them to friends you care about. — Robert Dunn, CEO, Business For Social Responsibility
I commend Fetzer for forging this path and Paul Dolan for documenting the defining principles in this book. — Yvon Chouinard, owner, Patagonia Inc.
Illuminating to read, and re-read, containing gems of wisdom that go beyond our vineyards and wine cellars. — John A. De Luca, Executive Vice Chairman, Wine Institute
TRUE TO OUR ROOTS sets forth the simple but powerful management principles that enabled Fetzer Vineyards under Paul Dolan to become one of America’s biggest and best-know wineries even as it was becoming a model for sustainable business practices everywhere. Dolan and Fetzer led the California wine industry toward profound change in how wineries and grape growers preserve their environment, strengthen their communities, and enrich the lives of their employees, without sacrificing the bottom line.
Filled with personal anecdotes and practical wisdom, this book offers inspiration and guidance to business managers who see the compelling need to build and grow healthy, sustainable organizations.
Order True to Our Roots: Fermenting a Business Revolution: Paul Dolan, Thom Elkjer form Amazon.











