TrendSmart: The Power of Knowing What’s Coming…and…What’s Here to Stay: Louis Patler
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Editorial Reviews
The 21 top trends for 21st-century business.
Most trend analysis books focus on predicted major “trends” that turn out to be short-range fads, aberrations and/or glitches. TrendSmart does away with all the nonsense. As a result of more than 20 years of trend analysis and market research, Louis Patler reveals the top emerging trends that are most useful to the average business.
Twenty-one accessible chapters describe these trends and how TrendSmart managers can use them to grow and improve their business in the areas of leadership, customer relations and employee relations.
About the Author
Award-winning author, speaker and consultant Louis Patler is Chairman of Near Bridge, Inc., a market-research, trend-analysis and leadership-development company whose client list includes American Express, AT&T Wireless, British Airways, Dell Computers and many others. Patler is the coauthor of the New York Times bestseller If It Ain’t Broke…Break It!, which sold 400,000 copies in 10 printings. He lives in Palo Alto, California.
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