The Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business: Mary Cantando
Editorial Reviews
Review
“One of the best business books I’ve ever read! Mary conveys sophisticated business concepts in a format that is like having a conversation with a trusted friend.”—Susan Phillips Bari, Founder and President, Women’s Business Enterprise Council
“Women are not on the rise. They have already risen, and have been ahead of the curve for more than a decade. This is not just a guidebook for women to succeed in business, it’s also a must read for every man trying to do business with them.”
—Jeffrey Gitomer, author of The Little Red Book of Selling
“Any woman who owns a business or dreams of starting one must read The Woman’s Advantage. Each of these 20 women has built a multimillion-dollar empire leveraging a woman’s particular perspectives and strengths. To have all these insights and experiences collected in one place—what an incredible resource!”
—Marti Barletta, author of Marketing to Women and Founder/CEO of The TrendSight Group
Whether you already own a business or are planning to start one, The Woman’s Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business is the book for you. Author and leading women’s business expert Mary Cantando shows you how to harness often-overlooked resources—certification, referrals, and mentorship—and achieve lasting rewards by learning the lessons of top women entrepreneurs.The women featured, all owners of multimillion-dollar (and billion-dollar) companies, each started out small and grew their businesses through smart choices and by connecting with the right networks. Their hard-earned experiences offer a wealth of insights, including ideas on how to:• Position your business for breakthroughs• Differentiate your business from others in the same market niche• Leverage certification to reach companies eager to do business with woman-owned enterprises• Network to develop powerful alliances, partners, and mentors• Enhance your business success by maintaining a positive attitude, remaining healthy, and managing stressAlthough millions of women own businesses, fewer than 5 percent generate more than $1 million in annual revenue. The Woman’s Advantage is THE comprehensive resource to both teach and inspire you to grow your business.
