The Portable MBA, 4th Edition: Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg, S. Venkataraman
Editorial Reviews
One of the more exciting aspects of today’s entrepreneurial boom is the emergence of formidable players with varied backgrounds; one of the more significant challenges for many of them involves learning what’s required to take their great ideas to the next (read: profitable) level. The Portable MBA, based on the general management program at the University of Virginia’s Darden School and written by five faculty members, is a comprehensive reference for those who need the information on marketing, economics, ethics, technology, and strategy typically taught in the first year of an MBA program.
–This text refers to an out of print or unavailable edition of this title.
Praise for The PORTABLE MBA
THIRD EDITION
"This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the twenty-first century."
–W. Carl Kester
Industrial Bank of Japan Professor of Finance
Harvard Business School
"The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book."
–Dennis E. Logue, Dean and Fred E. Brown Chair
Michael F. Price College of Business, University of Oklahoma
"The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today’s rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise."
–John D. Finnerty, PhD, PricewaterhouseCoopers LLP
Professor of Finance, Fordham University
"[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy."
–Barry D. Leskin
Chief Learning Officer, Chevron Corporation
