The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks): Abbie Griffin, Stephen Somermeyer
Editorial Reviews
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
From the Back Cover
Best practices in new product development
The Product Development & Management Association (PDMA), the leading professional organization for new product development (NPD), presents the third volume of its highly regarded reference on the tools for successful NPD. Supplementing the successful two earlier PDMA ToolBooks, this new volume provides insights into critical aspects of product development, from concept through development and design, to the final commercialization.
In these pages, leading innovators from such firms as PRTM, LexisNexis, Nano-Tex, Inc., Innovation Focus, and others share best-practice tools that can be implemented immediately by project leaders, process owners, and program and portfolio managers in their own organizations. You’ll find actionable guidance on such topics as:
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Inventive problem solving and quality function deployment
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Improving customer and market inputs to NPD
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Keeping your staff running like a well-oiled machine
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Building consistently high-performing product development teams
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Using a rolling wave for fast and flexible development
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Gaining competitive advantage by leveraging lessons learned
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Using metrics to measure actions and get results
With practical, cross-functional coverage of success factors in the product development process including metrics, stakeholder values, and risk assessment and planning, ToolBook 3 is a significant addition to the NPD professional’s toolbox.
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