The On-Purpose Business: Doing More of What You Do Best More Profitably: Kevin W. McCarthy
Editorial Reviews
From Booklist
This parable teaches principles of management with a spiritual bent by telling the story of a businessman who is appointed to run a company facing bankruptcy. Through conversations with interesting characters he learns how to rebuild the company and make it prosper. “On-Purpose” means focusing on all areas where each individual joins, belongs, and contributes to an organization. The on-purpose business theme is built upon four pillars, which include “meaning,” or the purpose principle, which coordinates the purpose of the person with the purpose of the organization (business, not-for-profit, or any type of organization). The second pillar is “mindset,” or the need for each individual to think and act like the president by taking personal responsibility. The “service model,” or the method of building a business, is the third pillar, and the fourth is the “manner of operation,” or doing more of what one does best more profitably. The story device is not unique in management books, but it still may appeal to a wide readership. Mary Whaley
Product Description
ARE YOU MAKING THE MOST OF YOUR CAREER OR BUSINESS? Do you love your work? Does your job and business truly make a difference? Are your passion, dreams, and vocation aligned?
The On-Purpose Business helps you answer these and other critical questions. Written in a story format, this book will help you make the most of your God-given talent to take your career or business charging to the next level.
The principles found in The On-Purpose Business are clear and easy to apply. What you learn will forever change your business, career, and life!
“Page after page, The On-Purpose Business expresses feelings into words. More importantly, it provides insights and strategies to take successful action.”-Ken Blanchard, coauthor of The One-Minute Manager
“Kevin has done an excellent job of delivering an impactful message in an entertaining way. Using a case-study approach provides the reader with a clear and memorable visualization of the key themes.”-Steven S. Reinemund, president and CEO, Frito-Lay, Inc.
“Outstanding! I’m using the information learned in The On-Purpose Business-especially The Service Model. This fast-reading story will make a difference for me and our company.”-Charles D. O’Dell, president, Marriot Management Services
“The first step to effectively organizing any business is identifying your purpose. Kevin’s book provides the inspiration and the instruction to help you do just that!”-Barbara Hemphill, author of Taming the Paper Tiger
“Just as life rewards those who serve their purpose, so does business. This is must reading for those who want to align the soul of a company with its bottom line.”-Jeff Olson, CEO and founder, The Peoples’ Network
“Finally! A track to run on…a formula for organizational renewal that is unmatched! This masterpiece captures the essence of great leadership and provides the practical, powerful, and essential elements for ‘doing more of what you do best more profitably’!”-Glenna Salsbury, author of The Art of the Fresh Start
“The On-Purpose Business is going to be instrumental in growing our sales from $200 million to our goal of being a billion-dollar force in the men’s clothing business.”-Ed Fricke, directory of training and development, Tom James Company
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