The New Influencers: A Marketer’s Guide to the New Social Media: Paul Gillin, Geoffrey A. Moore
Editorial Reviews
Review
“As word of mouth loses opinion-forming power to word of blog, companies are faced with a revolution in how their brands and corporate image will be shaped in the future. Paul Gillin provides a very insightful and well-written guide on how to effectively benefit from these dramatic changes. A must read!” –Patrick J. McGovern, founder and chairman, International Data Group (IDG)
“Individuals, armed with technology, are seeking out others like themselves and sharing their opinions with the world. There s a new breed of influencers and they re talking about your brand. Gillin has managed to capture the essence of trend and what it means for marketers.” –Steve Rubel, Micro Persuasion
“This is a benchmark book…Gillin brings his engaging and most times brilliant journalistic style to a profound topic. Read this book.” –Larry Weber, founder of The Weber Group and W2Group
Paul Greenberg, CRM at the Speed of Light 3rd Edition
“Paul Gillin gets it. I don’t know how to put it any other way. He not only sees the new social media, he has the clearest perspective on the actual cultural impact. This book is a must read-either in print or otherwise.”
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