The E-Myth Contractor: Why Most Contractors’ Businesses Don’t Work and What to Do About It: Michael E. Gerber

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Editorial Reviews

Despite the single letter at the heart of its hyphenated title, The E-Myth Contractor isn’t another book about e-commerce. Instead, like previous entries in Michael E. Gerber’s popular series, it focuses on a different e-word–entrepreneur–and the fact that most of us who go into business for ourselves are doomed to fail because we really don’t understand business. This time, Gerber lays out the basics for starry-eyed newly self-employed contractors who know everything about their trade but precious little about being a boss. “I don’t try to tell you how to do the work you do,” he writes at the outset. “Rather, I share with you some profound insights into how great businesspeople think.” In his easy-to-understand manner, Gerber explains the concept of Strategic Thinking and how it “will enable you to create a business that works apart from you instead of because of you.” He addresses key topics like money, people, management and growth with an eye toward making related functions run seamlessly and effectively as we build our independent enterprises into true companies that have inherent value whether we stay involved or ultimately hand them off to eager buyers. Taken to heart, it could save more than a few worthy ventures as well as the people behind them. –Howard Rothman
–This text refers to an out of print or unavailable edition of this title.

From Publishers Weekly
In a work that is slight in both size and content, consultant Gerber (The E-Myth; The E-Myth Revisited) makes one compelling point: entrepreneurs (the “E” in his title) need to draw a clear distinction between the work they do and the business they have created and are in charge of. If they don’t, all they will have is a job and not a company. As Gerber correctly puts it, “The value of your equity is directly proportional to how well your business works. And how well your business works is directly proportional to the effectiveness of the systems you have put into place.” Had he then talked specifically about how readers can create and implement those systems how to hire, price, subcontract and the like his book could have been an extremely valuable tool. Instead, he gives contractors of all sizes general advice concerning the need to create turnkey systems and manage their time with few real suggestions about how to do it. The overall tone is supportive of entrepreneur contractors, and the book may be of some help to contractors just starting out.

Copyright 2001 Cahners Business Information, Inc.

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