Editorial Reviews
Public relations is in the White House and the boardroom. It’s creating tomorrow’s stars on Hollywood sets and it’s shaping the careers of tomorrow’s leaders. It’s moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the [...]
Editorial Reviews
Review
“A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” — —Peter Klein, SVP, Strategy and Business Development, The Gillette
“A powerful primer on building great brands…Must-reading for those who aspire to lead championship brands.” — —Steven [...]
Editorial Reviews
Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity [...]
Editorial Reviews
Amazon.com Review
Sally Helgesen has done a remarkable job of illuminating the ways the workplace has infringed upon our lives. She uses the pop-speak phrase 24/7 to symbolize the transformation of our sense of time through technology and the blurring of boundaries between work [...]
Editorial Reviews
Amazon.com
Observers of the Net have long considered e-mail the medium’s killer application. The Eng@ged Customer, by Hans Peter Brondmo, shows why this may be even more relevant for e-commerce endeavors of the future–and sets out various ways that it can be utilized to develop “profitable, loyal [...]
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