Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES): Kelly Goto, Emily Cotler

Editorial Reviews
Anyone who has managed the process of developing or redesigning a Web site of significant size has likely learned the hard way the complexities, pitfalls, and cost risk of such an undertaking. While many Web development firms have fantastic technical expertise, what sets [...]

Marketing to the Social Web: How Digital Customer Communities Build Your Business: Larry Weber

Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
–This text refers to the
Hardcover
edition.

An updated [...]

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads: Lance Loveday, Sandra Niehaus

Editorial Reviews
Review
“Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money.” — Bryan Eisenberg, [...]

The Success of Open Source: Steven Weber

Editorial Reviews
Review
In the world of open-source software, true believers can be a fervent bunch. Linux, for example, may act as a credo as well as an operating system. But there is much substance beyond zealotry, says Steven Weber, the author of The Success of Open Source…An open-source [...]

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales: Bruce C. Brown

Editorial Reviews
Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to [...]

Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs: Harold Davis

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Product Description
When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than [...]

Make Easy Money with Google: Using the AdSense Advertising Program (Visual Quickstart Guides): Eric Giguere

Editorial Reviews
Product Description
Get your Web site to “show you the money” by using Google to draw more eyes–and wallets–to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you [...]

Futurize Your Enterprise: Business Strategy in the Age of the E-customer: David Siegel

Editorial Reviews
Amazon.com
Two years after its release, the second edition of David Siegel’s Creating Killer Web Sites remains a bestselling guide to building sites that are driven by design aesthetics rather than technological prowess. Now, in Futurize Your Enterprise, Siegel takes off his Web designer hat and turns [...]

The ABC of SEO: David George

Editorial Reviews
SearchGuild.com Site Administrator
“…. the very little bit that I just read from the website of the book seems quite good well balanced stuff”
Product Description
seach engine optimization web, Computer, Science, Technology, Internet, World, Wide, Web

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Syndicating Web Sites with RSS Feeds For Dummies ®: Ellen Finkelstein

Editorial Reviews
Product Description
So you have a business and you have a Web site. Bravo! You re doing all the right things to be successful. But wait the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn t you [...]