Editorial Reviews
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet
“Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business… [...]
Editorial Reviews
Review
"This no-nonsense guide describes what it takes to generate sales and encourage customer loyalty…" — Biz Magazine
"If you’ve got something to sell, this book is a valuable reference, and is one of the few marketing books I would recommend [...]
Editorial Reviews
Review
“Relationship marketing continues to evolve in new and exciting ways, and Actionable Web Analytics provides a clear and concise guidebook for the marketing executive. Shane and Jason have captured the essence of creating relationships online, which lead to meaningful customer dialogues, and then measuring the [...]
Editorial Reviews
Im Zuge der Bemühungen um einen einheitlichen europäischen Zahlungsverkehrsraum, die sogenannte Single Euro Payment Area, gewinnt der bargeldlose Zahlungsverkehr auch im Retailbereich zunehmend an Bedeutung. Innovative Zahlungsmethoden wie Electronic Money, Electronic Payment und Mobile Payment sind bereits wichtige Themen und werden zweifellos den Zahlungsverkehr der Zukunft noch stärker bestimmen. Das vorliegende [...]
Editorial Reviews
‘The Make or Break Issues in IT Management’ covers all aspects of IT project management such as the way to achieve maximum benefits from the investment. All the authors are currently working on leading edge projects and the chapters, which describe current theory and practice, are based on seminars and [...]
Editorial Reviews
Capitalize on Quicken, the leading personal finance software, for everything from balancing your checkbook to online banking. Quicken (r) 2002 For Dummies (r) highlights cutting-edge updates to Quicken while still covering the basics. Find out how to install Quicken and set up basic accounts. And then start getting the most out [...]
Editorial Reviews
You don’t have to be a technogeek or financial wizard to manage your financial affairs on a PC. You have other things to do, places to go, and people to meet. And that’s where Quicken 2003 For Dummies comes in. This financial reference guide can help you manage your finances – personal or [...]
Editorial Reviews
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, [...]
Editorial Reviews
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in [...]
Editorial Reviews
. 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet
. .
“Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business… [...]
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