How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World’s Most Popular Video-Sharing Site: Brad Schepp, Debra Schepp

Editorial Reviews

�How Can I Profit from YouTube�?�
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Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they�ve been tight-lipped when it comes to. their secrets.
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Luckily, e-commerce experts [...]

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories: David Meerman Scott

Editorial Reviews

A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of [...]

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly: David Meerman Scott

Editorial Reviews
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in [...]

Social Media Marketing: An Hour a Day: Dave Evans, Susan Bratton

Editorial Reviews

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help [...]

YouTube for Business: Online Video Marketing for Any Business: Michael Miller

Editorial Reviews

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing [...]

Fame and Fortune: How Successful Companies Build Winning Reputations (Financial Times Prentice Hall Books): Charles J. Fombrun, Cees B. M. Van Riel

Companies build reputations in the market place. Some do it well, others don’t. Even well-managed, profitable, quality companies don’t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure [...]

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force: Ben McConnell, Jackie Huba, Guy Kawasaki

Editorial Reviews
From Publishers Weekly
This enjoyable but hardly essential book offers case studies of eight companies whose customer communities-that is, the base of customers who believe in a particular product or service-are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, [...]

Marketing to the Social Web: How Digital Customer Communities Build Your Business: Larry Weber

Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)

Praise for Marketing to the Social Web
“Weber understands that the world is going digital and that competitive advantage will accrue to those who understand [...]

Word of Mouth Marketing: How Smart Companies Get People Talking: Andy Sernovitz, Guy Kawasaki

Editorial Reviews
Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity [...]

How to Make Money with YouTube: Market Yourself, Reach Your Customers, and Grow Your Business on the World’s Most Popular Video-Sharing Site: Brad Schepp, Debra Schepp

Editorial Reviews
Product Description
Tips for capitalizing on the power of YouTube—from the gurus of e-commerce
The video sharing website YouTube has changed the way products and brands are marketed. How to Make Money with YouTube shows readers how to harness the website’s power and turn [...]