Posted by admin on 28 May 2009 at 1:07 pm under Recommended
Editorial Reviews
�How Can I Profit from YouTube�?�
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Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they�ve been tight-lipped when it comes to. their secrets.
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Luckily, e-commerce experts [...]
Posted by admin on 11 Apr 2009 at 10:22 am under Recommended
Editorial Reviews
A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of [...]
Posted by admin on 11 Apr 2009 at 6:08 am under Recommended
Editorial Reviews
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in [...]
Posted by admin on 10 Apr 2009 at 5:29 am under Recommended
Editorial Reviews
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help [...]
Posted by admin on 06 Apr 2009 at 3:14 am under Recommended
Editorial Reviews
To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing [...]
Posted by admin on 12 Jan 2009 at 12:02 am under Recommended
Companies build reputations in the market place. Some do it well, others don’t. Even well-managed, profitable, quality companies don’t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure [...]
Posted by admin on 16 Oct 2008 at 2:12 am under Recommended
Editorial Reviews
From Publishers Weekly
This enjoyable but hardly essential book offers case studies of eight companies whose customer communities-that is, the base of customers who believe in a particular product or service-are robust and successful: Southwest Airlines, Krispy Kreme, Build-A-Bear Workshops, the Dallas Mavericks basketball team, Pallotta TeamWorks, [...]
Posted by admin on 13 Oct 2008 at 12:36 pm under Recommended
Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
Praise for Marketing to the Social Web
“Weber understands that the world is going digital and that competitive advantage will accrue to those who understand [...]
Posted by admin on 13 Oct 2008 at 12:21 pm under Recommended
Editorial Reviews
Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity [...]
Posted by admin on 09 Sep 2008 at 7:17 am under Recommended
Editorial Reviews
Product Description
Tips for capitalizing on the power of YouTube—from the gurus of e-commerce
The video sharing website YouTube has changed the way products and brands are marketed. How to Make Money with YouTube shows readers how to harness the website’s power and turn [...]
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