Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates: Peter Skarzynski, Rowan Gibson
- Filed under: Business
Editorial Reviews
Review
"…the ‘innovation movement’ is gathering momentum"… three "critical" preconditions [are] needed to foster innovation, including "creating time and space in people’s lives for reflection, ideation and experimentation." –IndustryWeek, May 1, 2008
"…the ‘innovation movement’ is gathering momentum"… three "critical" preconditions [are] needed to foster innovation, including "creating time and space in people’s lives for reflection, ideation and experimentation." –IndustryWeek, May 1, 2008<br /><br />Instead of simply encouraging workers to be creative, give them tools to "stretch their thinking and develop new perspectives,"…Make innovation an "all-the-time, everywhere" process. –CNNMoney.com, April 16, 2008<br /><br />The good news is that innovation isn’t purely a function of brain wattage and fat research budgets…Innovation lurks within myriad nooks and crannies of any company–from the receptionist to the head of information technology. –Forbes.com, April 2, 2008
Instead of simply encouraging workers to be creative, give them tools to "stretch their thinking and develop new perspectives,"…Make innovation an "all-the-time, everywhere" process. –CNNMoney.com, April 16, 2008
If you’re like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They share the accumulated wisdom from Strategos–the consulting firm Skarzynski co-founded with Gary Hamel that helps clients instill innovation into their very core. Drawing on a wealth of stories and examples, the book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. You’ll find parts devoted to crucial topics–such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation. Frequent hands-on tools–frameworks, checklists, probing questions–help you put the book’s ideas into action.
Crafted in close coordination with Gary Hamel–the man who Fortune magazine has called "the world’s leading expert on business strategy"–Innovation to the Core is the definitive fieldbook for making innovation a core competence in your organization.
Click here to watch a trailer for Innovation to the Core: innovationtothecore.com/thebook/index.cfm?target=watchtheintro
"At last, a book that tells us what innovation really is and how we can embed it into the DNA of our companies. A splendid guidebook with terrific examples."
-John Naisbitt, author, Megatrends and Mindset!
"Until now, innovation has been a religion without a bible. Innovation to the Core aptly fills the void."
- Al Ries, coauthor, The Origin of Brands
"Innovation to the Core is what so many books about innovation have failed to be–a prescriptive ‘how-to’ that enables managers and executives to really understand what it takes to make innovation a core competency of their companies. The detailed examples ensure that readers relate the theory to the business realities."
-Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft Foods, Inc.









