Managing Strategic Relationsips: The Key to Business Success: Leonard Greenhalgh

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Editorial Reviews

From Publishers Weekly
Business leaders in search of serious advice on building business relationships that promote harmony and mutual value as opposed to the overtly or subtly adversarial relationships stemming from a more hierarchical, commando style of management will find it in Managing Strategic Relationships: The Key to Business Success by Leonard Greenhalgh, professor of management at Dartmouth’s Amos Tuck School of Business. Although the prose is rather dense, and Greenhalgh offers a great deal of background and explanation, motivated executives will find valuable insights (; Mar.

Copyright 2001 Cahners Business Information, Inc.

From Booklist
“Management is no longer the private reserve of Western white men,” states Greenhalgh, a business school academic and consultant to major corporations. He explores the errors in the way Western management thought developed and shows how the new model of enthusiasm and inclusion, which is common in start-up enterprises, points the way to management thought for the next century. The author sees this as a century that will be shaped by globalization, deregulation, increasing diversity, and rapid changes in technology, and he suggests that negotiation rather than power will be the primary means of achieving managerial effectiveness. He presents the concept of a SPARSE organization (which means understand the Strategy, optimize Processes, manage the Architecture, obtain the right Resources, operate the correct Systems, and Empower people) and devotes chapters of the book to information on each element. The author makes a compelling case to support his theory that the key to business success in the twenty-first century is an understanding of networks of business relationships, both internal and external. Mary Whaley
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Reputation: Realizing Value from the Corporate Image: Charles J. Fombrun

• Filed under: Recommended

Editorial Reviews

From Booklist
Management professor Fombrun beckons us inside many of the most admired companies in the U.S. to scrutinize the workings of the most intangible asset of all: corporate reputation. Much of what he says has appeared in highly specialized publications; in fact, his book represents the most recent popularized version of this topic–and one that is easy to read and understand. A second part focuses on specific industries–fashion, financial services, MBA schools, and specific companies–all to drive home points made in the first part. Barbara Jacobs

Examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity. DLC: Corporate image.

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