Editorial Reviews
Praise for Smart Start-Ups
“Silver’s new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages.” -Robin Richards, founding President, MP3.com, and CEO, Notification Technologies [...]
Editorial Reviews
Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, “Google” has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of [...]
Editorial Reviews
Review
“Best Books of 2007, Top 10 Editors Pick: Business” - Amazon.com, 2007 #1 on 800-CEO-READ's “Top 25 Monthly” Bestseller List, August 2008 “10 Books to Inspire Your Businessfor 2008″, The Street.com, November 15,2007 [...]
Editorial Reviews
�How Can I Profit from YouTube�?�
. .
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they�ve been tight-lipped when it comes to. their secrets.
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Luckily, e-commerce experts [...]
Editorial Reviews
This book is for today’s “hunters,” the salespeople and the small business owners who are looking for more customers. Chock full of “how to’s” and tactics to overcome today’s challenges: screeners, do not call lists, and surly, disinterested buyers.
Order Prospect or Perish: Make Every Sales Second Count: Steven D. Carroll [...]
Editorial Reviews
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, [...]
Editorial Reviews
Review
…for Groundswell’s intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn’t anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it’s a feature –The [...]
Editorial Reviews
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help [...]
Editorial Reviews
Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”
– Emanuel Rosen, author of “The Anatomy of Buzz”
“As I read through “Word of Mouth Marketing” I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the [...]
Editorial Reviews
Review
“Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.
“You need to [...]
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