Editorial Reviews
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word [...]
Editorial Reviews
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help [...]
Editorial Reviews
Review
“Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.” —John P. Kreiss, president and CEO, MorganSullivan, Inc.
“You need to [...]
Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
Praise for Marketing to the Social Web
“Weber understands that the world is going digital and that competitive advantage will accrue to those who understand [...]
Editorial Reviews
From Publishers Weekly
This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span [...]
Editorial Reviews
From Publishers Weekly
This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span [...]
Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
Product Description
Praise for Marketing to the Social Web
“Weber understands that the world is going digital and that competitive [...]
Editorial Reviews
Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)
Product Description
Praise for Marketing to the Social Web
“Weber understands that the world is going digital and that competitive [...]
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