Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions: Jason Hartman

Editorial Reviews
Review
Giving to others creates spiritual growth and financial success. Jason’s book is taking the lead. — Les Brown, Internationally Acclaimed Speaker and Author

To succeed, you MUST stand out from the crowd with a great Personal Brand! Today’s cutthroat competition [...]

Retail Anarchy: A Radical Shopper’s Adventures in Consumption: Sam Pocker

Editorial Reviews

Why does no one blink when they are charged three dollars for a cup of coffee?Why do grown men sleep on the street overnight to buy video game systems?How do Dollar Stores cheerfully charge a dollar for a 25 cent pack of gum?What are the pitfalls of Brand Name Loyalty?And how [...]

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela N. Danziger

The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount [...]

Going Broke: Why Americans Can’t Hold On To Their Money: Stuart Vyse

Editorial Reviews
Review
“In this lucidly-written and very timely book, Vyse has brought recent empirical research by psychologists and economists to bear on the question of why so many people are currently getting themselves into unmanageable debt. Vyse makes astute suggestions as to what we can do individually and collectively [...]

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela N. Danziger

Editorial Reviews
The recent history of shopping has been defined by decade-long periods of dynamic change.  The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail.  The ’90s were the decade of the discounters, as Wal-Mart rolled out their [...]

Going Broke: Why Americans Can’t Hold On To Their Money: Stuart Vyse

Editorial Reviews
Review
“In this lucidly-written and very timely book, Vyse has brought recent empirical research by psychologists and economists to bear on the question of why so many people are currently getting themselves into unmanageable debt. Vyse makes astute suggestions as to what we can do individually and collectively [...]

Point of Purchase: How Shopping Changed American Culture: Sharon Zukin

Editorial Reviews
From Publishers Weekly
‘We shop therefore we are’ seems to be the conclusion of this homage to the great American pastime. Rather than pass judgment on our shopping compulsion, Zukin, an endowed chair of sociology at the City University of New York, provides a historical and analytical [...]

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience: Pamela N. Danziger

Editorial Reviews
Product Description
The recent history of shopping has been defined by decade-long periods of dynamic change.  The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail.  The ’90s were the decade of [...]

Why We Shop: Emotional Rewards and Retail Strategies: Jim Pooler

Editorial Reviews
Review
“Pooler shines a spotlight on consumers’ shopping habits as he looks at the psychological and social needs behind people’s urge to splurge. Putting aside the “old-fashioned” idea of people shopping for practical reasons or to fill basic needs, Pooler notes that modern shoppers buy things to [...]

Remembering Woolworth’s: A Nostalgic History of the World’s Most Famous Five-and-Dime: Karen Plunkett-Powell

Editorial Reviews
Amazon.com
In our age of nationwide discount retailers, Remembering Woolworth’s: A Nostalgic History of the World’s Most Famous Five-and-Dime provides an entertaining look back at one of retail’s most successful pioneers, F.W. Woolworth, and his empire of department stores that defined the shopping experience for millions over the [...]