Editorial Reviews
From Booklist
Levinson and Godin collaborate to produce an irreverent handbook on marketing a product or service. Unlike their preceding publications, this focuses on details: for instance, business cards and their uses, case histories of direct-mail postcards, and ideas about publicity, pricing, and logos. Each of [...]
Editorial Reviews
Review
“Trainers will value this book as a resource for planning, outlining, and developing a comprehensive Criterion-Referenced Instruction program.” — Training & Development Magazine, April 2002
Clear, easy-on-the-eyes guide to assessing the value of proposed training programs and choosing the ones most likely to get … results. [...]
Editorial Reviews
“Make Money on MySpace” & “Resale Rights Profits” - Secrets Revealed
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Editorial Reviews
Review
“A lighthearted approach to a profoundly difficult subject–clever, unique, and so needed.” — Joan Hasper, Licensed Psychologist, Franklin Family Services
“I figured out my spending habits and what to do about them. Everything I need to make changes is here.” — Angela Wethor, Director of Training, [...]
Editorial Reviews
From Publishers Weekly
For those trying to make their Web sites profitable in the lean years, Internet marketing sage Seth Godin, author of Unleashing the Ideavirus, has written a practical guide to making sites more attractive to browsers. The Big Red Fez: How to Make Any [...]
Editorial Reviews
Review
“…provides a user-friendly approach to handling accounts and money.” — HCIMA’s ‘Hospitality’ journal
“A really fresh and friendly approach to supporting learning about accounting and finance. Clearly written, logically presented and well-explained material in a style that also manages to make the subject accessible [...]
Editorial Reviews
Leaders in business are typically criticized as control freaks. The Control Freak Revolution shows you that being a control freak is actually a good thing, and why CEOs look for leaders who can use control to increase employee and team effectiveness. But [...]
Editorial Reviews
If your company wants to save money currently spent on waste hauling, disposal, and clean-up costs, while protecting the environment, this is the book for you. Let Trash to Cash serve as your implementation guide to an effective, on-going corporate paper recycling and waste reduction program.Berman addresses the major issues and [...]
Editorial Reviews
How much do I need to live on in retirement? How can I make sure I won’t run out of money in retirement? What are the best investment choices?In Kiplinger’s Retire Worry-Free, the editors of Kiplinger’s Personal Finance magazine answer your questions in the clear, straightforward manner you’ve come to rely [...]
Editorial Reviews
You already know that the best way to promote your expertise as a consultant is to have your name appear frequently in the news or trade media—it’s fast, it’s free, and it reaches countless potential clients . . .
BUT!
How do you attract media attention?
Which media outlets should you approach?
What can you [...]
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