Editorial Reviews
Review
“The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.” (marketingpilgrim.com, April 3, 2008)
“The book is an easy read-which is tough to [...]
Editorial Reviews
Review
“The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.” (marketingpilgrim.com, April 3, 2008)
“The book is an easy read-which is tough to [...]
From Publishers Weekly
Major corporations take hits to their reputation all the time, but the problem has rarely seemed as pervasive as during the recent pileup of business scandals. Alsop, a marketing columnist and editor at the Wall Street Journal, studies companies from a broad range of industries [...]
Companies build reputations in the market place. Some do it well, others don’t. Even well-managed, profitable, quality companies don’t. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure [...]
Editorial Reviews
From Booklist
Management professor Fombrun beckons us inside many of the most admired companies in the U.S. to scrutinize the workings of the most intangible asset of all: corporate reputation. Much of what he says has appeared in highly specialized publications; in fact, his book represents the [...]
Editorial Reviews
From Publishers Weekly
Major corporations take hits to their reputation all the time, but the problem has rarely seemed as pervasive as during the recent pileup of business scandals. Alsop, a marketing columnist and editor at the Wall Street Journal, studies companies from a broad range of [...]
Editorial Reviews
Review
“The book is an easy read-which is tough to do when talking about reputation management, trust me I know-and, as the title suggests, the repair process is divided up into 12 different steps.” (marketingpilgrim.com, April 3, 2008)
Praise For Corporate Reputation: 12 Steps to Safeguarding [...]
Editorial Reviews
From Publishers Weekly
How does the hopeful entrepreneur convince the power brokers to accept his vision-and fast? In 2004, young Brazilian businessman Bellino sold Donald Trump on his idea to create the largest and most exclusive golf resort in Latin America, the first enterprise in Brazil to [...]
Link