Editorial Reviews
Review
“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006) “…useful, practical and, above all, reader-friendly…this book certainly takes me to a new level…I heartily recommend it”. (Oldham Evening Chronicle, March 2007)
–This text refers to an out of [...]
Editorial Reviews
How To Position Yourself As The Obvious Expert! Finally, the Insider’s Proven Plan to Help You Turn Your Income Into Six-Figures or More! In today’s world, creating and managing your business visibility is vital to maximizing your career and earning potential. How To Position [...]
Editorial Reviews
From Library Journal
The Edwardses (with Douglas) have done it again! Following the success of their classic Working from the Home ( LJ 3/15/85), the noted home office experts here address the issue of how small businesses can attract customers. While other current titles on small [...]
Editorial Reviews
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters–letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales [...]
Editorial Reviews
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this [...]
Editorial Reviews
From Publishers Weekly
The management lessons Andersen distills from her career as a consultant to corporations like MTV and Bank of America are not innovative—most executives have heard about the importance of listening and establishing clear lines of communication. The centerpiece of her technique is a form [...]
Editorial Reviews
Review
“. . . Through their momentum formula, they create clarity where before there was only a blur.” — Geoffrey Moore, author, Crossing the Chasm, Inside the Tornado, and Living on the Fault Line
“Momentum does a great job of capturing the mind-set of digital customers. It [...]
Editorial Reviews
Review
“A combination expose and primer on what good advertising should be” — Chicago Sun-Times - Lewis Lazare
“An incredible cache of insightful tips and ideas…the secret ingredients to marketing productivity that no one ever shares.” — Leadership-Tools.com
“In a clear and succinct fashion, Cone states what people need [...]
Editorial Reviews
Your customers are going to give you three seconds to make the sale.
Do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What [...]
Editorial Reviews
Review
“…Anyone considering a web business will find this book valuable reading.” –Michael Warren, President; USA4SALE Networks, Inc.
Product Description
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book [...]
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