
Editorial Reviews
“The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet.”
-From Chapter 1 of Build Your Customer Strategy
Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach “experience” in ways your competitors haven’t even thought of.
Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships
“Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer.”
-Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer
“Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer’s point of view. Read Build Your Customer Strategy when you’re ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability.”
-Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com
“Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends.”
-Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank
“Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational.”
-Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
From the Inside Flap
Goods and services are no longer enough.Today’s customers attach an emotional connection to the products they use and to the businesses at which they shop. Wouldn’t you love to have your customers raving about your company or about your product and calling it their own? Now you can.
With his profound insight, simplicity, and uncommon sense, industry expert and author Jim Barnes shows you how managers and executives can create lasting and genuine customer relationships that will withstand the competitive overtures of other companies. He draws on his more than thirty years of experience listening to end-consumers and business customers from a wide variety of industries to enable you to develop your own customer strategy, using the building blocks of successful customer relationships that are presented in this book.
Filled with case histories of companies that have succeeded in building solid, genuine relationships with customers, this book will help you to maximize and capitalize on the opportunities your customers represent. This hands-on book:
- Explores the process of developing and sustaining customer relationships that establish an emotional connection
- Explains how to achieve the lofty status where customers will actually be proud to be your customers
- Considers how to manage difficult relationships, such as those that take place via technology or at great distances
- Helps you take the pulse of your customer relationships and identify where those relationships are weak and where they are strong
Required reading for every CEO, chief customer officer, customer service executive, and marketing executive, this book urges you to adopt—and keep in mind—the customer’s perspective and what it means as a customer to have a relationship with a company or brand. Build Your Customer Strategy shows you how to make a connection with your customers that will not simply satisfy them, but also build and keep their loyalty for your business’s long-term success.
Order Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships: James G. Barnes form Amazon.