Winning Communications Strategies : How Small Businesses Master Cutting-Edge Technology to Stay Competitive, Provide Better Service and Make More Money: Jeffrey Kagan

Editorial Reviews
Winning Communications Strategies, by telecommunications analyst, consultant, and speaker Jeffrey Kagan, is a clearly written guide for small companies that want to improve customer service and employee relations by utilizing fax-on-demand, intranets, video conferencing, and other cutting-edge technologies. By citing examples from the real business world, [...]

Prospect or Perish: Make Every Sales Second Count: Steven D. Carroll

Editorial Reviews

This book is for today’s “hunters,” the salespeople and the small business owners who are looking for more customers. Chock full of “how to’s” and tactics to overcome today’s challenges: screeners, do not call lists, and surly, disinterested buyers.

Order Prospect or Perish: Make Every Sales Second Count: Steven D. Carroll [...]

Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company: Bill Lane

Editorial Reviews
From Publishers Weekly
Does the world really need another book on Jack Welch? While the former GE CEO is an acknowledged superstar of the business world, he has written and been written about in so many books in this genre that regular visitors to bookstore business [...]

Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company: Bill Lane

Editorial Reviews
From Publishers Weekly
Does the world really need another book on Jack Welch? While the former GE CEO is an acknowledged superstar of the business world, he has written and been written about in so many books in this genre that regular visitors to bookstore business [...]

Fire Them Up!: 7 Simple Secrets to Inspire Colleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence: Carmine Gallo

Review
“Fire Them Up! explains how the best companies inspire their employees to live and breathe commitment to the customer. This is an engaging must-read for anyone who wants to motivate others.”– Simon F. Cooper, President and COO, The Ritz-Carlton Hotel Company
“Loved it! Fire [...]

Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest Company: Bill Lane

From Publishers Weekly
Does the world really need another book on Jack Welch? While the former GE CEO is an acknowledged superstar of the business world, he has written and been written about in so many books in this genre that regular visitors to bookstore business sections may [...]

Move the World: Persuade Your Audience, Change Minds, and Achieve Your Goals: Dean M. Brenner

Praise for Move the World
“Selling something? Persuading someone? Motivating someone? Read Move the World and you will. Every time.” -Jeffrey Fox, author of theNew York Times bestseller How to Become CEO
“With Move the World, executives can shorten the time and cost to [...]

Security Metrics Management: How to Manage the Costs of an Assets Protection Program: Gerald L. Kovacich, Edward Halibozek

Book Description
Provides guidance on measuring the costs, successes and failures of asset protection and security programs
Security metrics is the application of quantitative, statistical, and/or mathematical analyses to measuring security functional trends and workload. In other words, tracking what each function is doing in terms of [...]

Integrating Corporate Communications: The Cost-Effective Use of Message and Medium: James L. Horton

Review
“Seldom does a work on corporate communication take such a radical economic approach to the topic…Horton demonstrates that all corporate activity is dependent on communication, from raw materials to the delivery of finished goods and services. His view, increasingly shared by others outside of the communication field, [...]

Making It Personal: How to Profit from Personalization without Invading Privacy: Bruce Kasanoff

With the state of technology and the world being what they are, it’s increasingly apparent that today’s fledgling effort to capture and use personal data is merely an embryonic practice about to burst forth bigtime. Making It Personal examines the implications from a corporate point of [...]