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Raising More Money: Terry Axelrod

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Raising More Money: Terry Axelrod

Editorial Reviews

Nonprofit staff, board members, and volunteers who are passionate about the mission of their organization but tired of the old model of raising funds will be inspired by this incisive and practical manual.

Fundraising veteran and Raising More Money founder Terry Axelrod shows how nonprofit organizations—regardless of size, location, or mission—can become financially self-sustaining. A Step-by-Step Guide to Building Lifelong Donors has been nominated by the Alliance for Nonprofit Management for its 11th Annual Terry McAdam Book Award for the most inspirational and useful new book published that makes a substantial contribution to nonprofit management, management consultancy, or the advancement of the nonprofit sector. The third edition of this fundraising guidebook expands on key aspects of the Raising More Money Model, including fresh material on:

-How to customize the Cultivation Superhighway for each of your donors -How to design a cultivation/recognition system you can leave as a legacy -How to ask naturally, with a focus on donor readiness -How to manage relationships with existing donors online and convert newly acquired online donors to in-person donors

About the Author
TERRY AXELROD, CEO and founder of Raising More Money, has over 30 years of experience in the nonprofit field, including founding three nonprofit organizations in healthcare and affordable housing. She realized early in her career that the only path to sustainable funding was to systematically connect donors to the mission of the organization, then involve and cultivate them until they were clearly ready to give—in short, to treat donors the way you would treat a close friend or family member, someone with whom you planned to have a lifelong relationship.

Terry created the Raising More Money Model in 1996 after serving as Development Consultant to Zion Preparatory Academy, an inner city Christian Academy in Seattle, from 1992-1995. There she designed and implemented the fundraising and marketing programs which yielded $7.2 million in 2 ½ years as well as national recognition of the program including a cover story in the Chronicle of Philanthropy.

Author of three books, Terry is a sought-after speaker, both nationally and internationally. Her passion and commitment to the possibility of sustainable funding for all nonprofits drives the mission of Raising More Money and each of its programs. “The donors are truly out there—wanting to contribute; it’s up to the organizations to connect them powerfully to their work and nurture that connection over time. Our programs give them the tools to do that successfully.”

Terry currently serves as a Director of the American Association of Fundraising Counsel, a Trustee of the Greater Seattle Chamber of Commerce, and Life Trustee of Swedish Medical Center. She received her Masters of Social Work and Bachelors Degrees at the University of Michigan.

Order Raising More Money: Terry Axelrod form Amazon.

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  • The Ring of Success: Dianne White

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    The Ring of Success: Dianne White

    Editorial Reviews

    This book is about improving your life, becoming more goal oriented and achievement focussed. The principles of this book are set out clearly and concisely: How to set goals with related worksheets How to use the ring with your goals to action results How to realize your monetary goals through improved finances How to overcome obstacles to your success How to tap into the ‘higher power’

    Order The Ring of Success: Dianne White form Amazon.

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  • Sprint to the Finish: David Eisenstein, Penny Eisenstein

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    Sprint to the Finish: David Eisenstein, Penny Eisenstein

    Husband and wife authors David Eisenstein, attorney, and Penny Eisenstein, Certified Financial Planner™ and CCIM, co-hosts of the “Money Matters with the Eisensteins” weekly radio broadcast and live streaming internet shows on their website, www.KMNE.com (known as K-MONEY), bring over twenty years experience counseling their clients in estate and financial matters.

    Retirement is closing in for many people who aren’t financially or emotionally prepared. In sometimes creative and sometimes conventional ways, David and Penny point out proven and practical actions for amassing assets so that even late starters can retire in the lifestyle they choose, when they choose.

    Sprint to the Finish offers topics such as:

    • Taking actions which create immediate results.
    • Accumulating assets and income with little effort or investment.
    • Learning the four major steps to take prior to investing.
    • Avoiding the major pitfalls of retirement planning.
    • Discover the “bathtub” approach to investing.

    Sprint to the Finish is a useful resource for anyone considering their retirement days!

    About the Author
    Penny Eisenstein received the CERTIFIED FINANCIAL PLANNER designation from the College of Financial Planning in Denver, Colorado in l998. She has twenty years combined experience in the financial and commercial real estate industries. In 1993, she attained the CCIM (Certified Commercial Investment Member) designation and has served on the Board of Directors of the CCIM Association for several years. She also is a member of the Financial Planning Association. She has managed over $40,000,000.00 of clients’ assets and has hosted or co-hosted financial planning radio talk shows for over seven years on KTAR, KYFI, FCEO, and KPOP. Penny has a private pilot’s license. She and her husband, David, live in San Diego, California.

    David Eisenstein is an attorney, licensed to practice in both the states of California and Arizona. He earned his undergraduate degree from the University of Arizona in l973, graduating with highest distinction as a member in the scholastic honor societies of Phi Beta Kappa and Phi Kappa Phi. In l976 he received his Juris Doctor “with distinction” from the University of Arizona College of Law. David has 28 years of experience as a practicing attorney, emphasizing estate planning as well as being a nationally known litigator in the field of direct sales law. He has appeared before the California and Arizona trial and appellate courts and was admitted to the Bar of the U.S. Supreme Court in l984. He has been both a member and officer of numerous community and professional groups over the years. David has hosted estate and financial planning radio talk shows on KCEO and KPOP. For relaxation, David enjoys the challenges of golf.

    Their contact information is www.KMNE.com

    Offices are located at:

    16980 Via Tazon, #B-220
    San Diego, Ca. 92127
    Tel (858) 674-1270, Ext. 22
    Fax (858) 674-0870

    Penny Eisenstein received the CERTIFIED FINANCIAL PLANNER designation from the College of Financial Planning in Denver, Colorado in l998. She has twenty years combined experience in the financial and commercial real estate industries. In 1993, she attained the CCIM (Certified Commercial Investment Member) designation and has served on the Board of Directors of the CCIM Association for several years. She also is a member of the Financial Planning Association. She has managed over $40,000,000.00 of clients’ assets and has hosted or co-hosted financial planning radio talk shows for over seven years on KTAR, KYFI, FCEO, and KPOP. Penny has a private pilot’s license. She and her husband, David, live in San Diego, California.

    David Eisenstein is an attorney, licensed to practice in both the states of California and Arizona. He earned his undergraduate degree from the University of Arizona in l973, graduating with highest distinction as a member in the scholastic honor societies of Phi Beta Kappa and Phi Kappa Phi. In l976 he received his Juris Doctor “with distinction” from the University of Arizona College of Law. David has 28 years of experience as a practicing attorney, emphasizing estate planning as well as being a nationally known litigator in the field of direct sales law. He has appeared before the California and Arizona trial and appellate courts and was admitted to the Bar of the U.S. Supreme Court in l984. He has been both a member and officer of numerous community and professional groups over the years. David has hosted estate and financial planning radio talk shows on KCEO and KPOP. For relaxation, David enjoys the challenges of golf.

    Their contact information is www.KMNE.com

    Offices are located at:

    16980 Via Tazon, #B-220
    San Diego, Ca. 92127
    Tel (858) 674-1270, Ext. 22
    Fax (858) 674-0870

    Order Sprint to the Finish: David Eisenstein, Penny Eisenstein form Amazon.

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  • Time Mastery: How Temporal Intelligence Will Make You A Stronger, More Effective Leader: John K. Clemens, Scott Dalrymple

    • Filed under: Recommended

    Time Mastery: How Temporal Intelligence Will Make You A Stronger, More Effective Leader: John K. Clemens, Scott Dalrymple

    Editorial Reviews

    To be most effective, leaders must move beyond time management to time mastery. Time managers are reliant on clocks and calendars; time masters develop an intuitive sense of timing. Time managers see time as a fixed, rigid constant; time masters view it as relative and malleable. Time masters have what John Clemens and Scott Dalrymple call the critical skill of “temporal intelligence.”

    Based on more than four years of research, Time Mastery includes dozens of examples of leaders whose temporal intelligence has helped them achieve business breakthroughs at organizations such as GE, 3M, Staples, and Dell. Readers will learn to develop six time-mastery behaviors, including how to: treat time as a continuous “flow” of peak experience * set the rhythm of their organization * look beyond the moment and encourage long-term, strategic thinking * and use time as an energizing principle that drives improvement. With intriguing examples from sports, science, history, and the performing arts, as well as business, Time Mastery takes a fascinating, in-depth look at a surprising new leadership skill.

    Book Description

    "To be most effective, leaders must move beyond time management to time mastery. Time managers are reliant on clocks and calendars; time masters develop an intuitive sense of timing. Time managers see time as a fixed, rigid constant; time masters view it as relative and malleable. Time masters have what John Clemens and Scott Dalrymple call the critical skill of ""temporal intelligence.""

    Based on more than four years of research, Time Mastery includes dozens of examples of leaders whose temporal intelligence has helped them achieve business breakthroughs at organizations such as GE, 3M, Staples, and Dell. Readers will learn to develop six time-mastery behaviors, including how to: treat time as a continuous ""flow"" of peak experience * set the rhythm of their organization * look beyond the moment and encourage long-term, strategic thinking * and use time as an energizing principle that drives improvement. With intriguing examples from sports, science, history, and the performing arts, as well as business, Time Mastery takes a fascinating, in-depth look at a surprising new leadership skill."

    Order Time Mastery: How Temporal Intelligence Will Make You A Stronger, More Effective Leader: John K. Clemens, Scott Dalrymple form Amazon.

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  • Are You Your Own Worst Enemy?: The Nine Inner Strengths You Need to Overcome Self-Defeating Tendencies at Work: Charles E. Watson, Thomas A. Idinopulos

    • Filed under: Recommended

    Are You Your Own Worst Enemy?: The Nine Inner Strengths You Need to Overcome Self-Defeating Tendencies at Work: Charles E. Watson, Thomas A. Idinopulos

    Review
    “Watson and Idinopulos describe how to overcome types of self-defeating behavior at work that affect achieving full success. They detail nine strengths developing what it takes to make things happen and act responsibly, having self-understanding and self-acceptance, sharpening thinking skills, being the person others want to be around through respect and kindness, breaking mindless routines, becoming an effective learner, mastering the art of self-discipline, acting with integrity, and being of service to others. They use practical examples to illustrate methods for developing these strengths.”–Reference & Research Book News

    “Are You Your Own Worst Enemy? by Charles Watson and Thomas Idinopulos is an insightful and enjoyable read for all business–and life–practitioners. Life, a career, is a journey. The most effective journeyperson will know themselves ahead of engaging to know others. This book offers topics and tips grounded in fact and experience to improve and enrich the human experience of any journey. Read, learn, practice, enjoy.”–Steve Porter, President The Americas InterContinental Hotels Group

    “Are You Your Own Worst Enemy is a valuable addition to the library of anyone wishing to increase the chances of success at work. By providing simple, everyday examples of the mistakes we tend to make at work Charles Watson and Thomas Idinopulos show us how to break out of these harmful behaviors and develop new patterns that will lead to success. The answers are inside each of us and the authors lay out a plan to discover and capitalize on those answers.”–Steve Jones, Sr VP Human Resources LCA-Vision; LasikPLUS

    “Watson and Idinopulos have written a wonderful book which causes one to reflect on how he or she behaves, both in the workplace and at home. By following the recommendations within, one will not only build better relationships with others, but will likely advance in his or her career as well.”–Terry M. Faulk, Retired Executive Vice President, Global Human Resources Kraft Foods Inc.

    A management professor and a religion professor team up to provide a fresh, penetrating look at the obstacles that prevent people from achieving their full potential at work. As Watson and Idinopulos demonstrate, inner demons like a lack of integrity, mindless conformity, passivity, mediocrity, or greed conspire to keep people from doing their best. But people can avoid becoming their own worst enemies by using their uniquely human capacities to their fullest: to be more responsible, more insightful, more creative, more self-disciplined, more honest, and more concerned about others. Using these strengths, the authors show, makes it easier to resolve ethical dilemmas, attain peak performance without burning out, maintain a positive outlook, and, ultimately, succeed in achieving treasured personal and professional goals. The world of work is filled with treacherous shoals that constantly test the integrity, fortitude, and tolerance of employees. The stresses can be incapacitating. Faced with competing agendas, high expectations, sclerotic bureaucracies, and scarce resources, many people fall prey to demons that sap their energy or, worse, encourage them to act against their own interests by being dishonest or cutting corners. Are You Your Own Worst Enemy? shows readers how to take responsibility for their actions and their happiness. It discusses the on-going pressures, temptations, and traps in the workplace and how ordinary people can manage them constructively to remain effective and true to their ideals. Specifically, it shows how learning the following behaviors and attitudes can help people become more productive, more valuable, and more fully satisfied: -Develop the capacity to make things happen. -Make the most of who you are. -Sharpen thinking skills. -Be the kind of person others want to be around. -Break the chains of mindless routine. -Become an effective learner and continue learning. -Master the art of self-discipline. -Act with integrity. -Be of service to others. Using dozens of engaging stories from people in all types of organizations, the authors show how to overcome self-defeating behavior. The result for readers is a blueprint for success, reduced stress, better work/life balance, and fulfillment.

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    order Are You Your Own Worst Enemy?: The Nine Inner Strengths You Need to Overcome Self-Defeating Tendencies at Work: Charles E. Watson, Thomas A. Idinopulos form Amazon.

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  • From Engineer to Manager: Mastering the Transition (Artech House Technology Management and Professional Development Library): B. Michael Aucoin

    • Filed under: Recommended

    From Engineer to Manager: Mastering the Transition (Artech House Technology Management and Professional Development Library): B. Michael Aucoin

    Editorial Reviews

    If you are looking for a lively, down-to-earth experience in the journey to innovative engineering management, this is definitely the book for you. The author’s 20-plus year perspective indicates that, while most engineers will spend the majority of their careers as managers, most are dissatisfied with the transition. Much of this frustration is the result of lack of preparation and training. This book gives you a solid grounding in the critical attitudes and principles needed for success.

    The book teaches you how to internalize the attitudes and master the associated skills needed to excel in, and be satisfied with your transition to management. Learn how to communicate more effectively and improve relationships with your colleagues. Realize an improved use of your time, resulting primarily from learning and practicing a number of “soft” skills which flow from developing the necessary attitudes for management. Use your newly acquired skills to solve immediate problems. Then, apply the six fundamental principles in your on-going work with engineering teams, and management.

    About the Author
    B. Michael Aucoin is president of Electrical Expert, Inc.. He received his D. Engineering in engineering management, and his M. Engineering in electrical engineering at Texas A&M University. His B.S. in engineering science was earned and conferred by the University of New Orleans.

    order From Engineer to Manager: Mastering the Transition (Artech House Technology Management and Professional Development Library): B. Michael Aucoin now and save money!

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  • Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life: Mark Albion

    • Filed under: Recommended

    Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life: Mark Albion

    Editorial Reviews

    From Publishers Weekly
    Albion, who gave up a teaching post at Harvard Business School and now publishes a monthly newsletter called “Making a Life,” has spent the last 11 years preaching that personal integrity is the real ticket to prosperity. He cites a study that tracked the careers of 1500 business school graduates. In 1960, the year they graduated, all but 255 said they wanted to make money first in order to do what they really wanted later on; the remainder decided to do what they loved in hopes that money would follow. Of the 101 who became millionaires by 1980, only one belonged to the former group. In chapters with titles such as “Don’t Let Success Stand in the Way of Opportunity,” “Bring Your Values to Work” and “Live a Life, Not a Resume,” Albion profiles a range of entrepreneurs and high-level employees. His emphasis is on the disparate paths these people took to achieve a sense of purpose and meaning in work that carried over into their personal lives. There’s Elliot Hoffman, who built the San Francisco-based cafe Just Desserts from a single birthday cake into one of the city’s most profitable and socially responsible businesses. And there’s Albion’s most personal story, that of his mother, which frames the entire book. In 1986, she was diagnosed with cancer, and her doctor indicated she would be lucky to live six months. Now in her 70s, she continues to head the successful manufacturing company she began in 1978. Albion’s book powerfully illustrates what can be accomplished when, in our work lives, we use our heads while following our hearts. (Jan.)
    Copyright 1999 Reed Business Information, Inc.

    From AudioFile
    At age 35, the fast-track Harvard professor and consultant experienced a family miracle that convinced him that his career path was not of the heart. So he gave it all up, studied how people find their bliss, and now gives us one of the most poignant and thoughtful career audios available. His personal story gives the program a kick you won’t find in vocational programs by motivational gurus and social scientists. He’s a worldly chap to boot, and with Zen wisdom and a touch of chutzpah, he tells his story well. For the unhappy at work, and the just plain unhappy, this could be a rebirthing experience. T.W. © AudioFile 2001, Portland, Maine– Copyright © AudioFile, Portland, Maine
    –This text refers to an out of print or unavailable edition of this title.

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    order Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life: Mark Albion now and save money!

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  • Pivot: How One Simple Turn in Attitude Can Lead to Success: Alan R. Zimmerman

    • Filed under: Recommended

    Pivot: How One Simple Turn in Attitude Can Lead to Success: Alan R. Zimmerman

    Editorial Reviews

    Review
    …an invaluable collection of practical applications from at least twelve other books that I no longer have to read. — Dr Sidney B Simon, Professor Emeritus, University of Massachusetts

    …you will learn how to develop an attitude that will break through any barrier and achieve any goal. — Vince Poscente, author of The Ant and the Elephant: Leadership for the Self

    If you don’t have time to read any other book this year, make sure you read Pivot. — Gordon Peters, Founding Chairman, CEO, The Institute For Management Studies

    WHETHER YOU ARE struggling with your goals, unmotivated at work, burnt out on bad news, or just uninspired, a simple turn in attitude can make all the difference.

    In Pivot, Dr. Alan R. Zimmerman draws from his extensive experience as a performance consultant and speaker to reveal the crucial role that attitude plays in your success.

    Through Dr. Zimmerman’s nine-step attitude revolution, you will:
    Evaluate your status quo
    Choose your mental strategy
    Curb the negativity blocking your success
    Improve your confidence
    Build stronger relationships
    Experience an instant boost in enthusiasm
    Make every day a successful day
    Stop worrying
    Overcome failure

    If it’s time for a revolution in your life, Pivot can lead the way.

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    order Pivot: How One Simple Turn in Attitude Can Lead to Success: Alan R. Zimmerman now and save money!

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  • Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life: Mark Albion

    • Filed under: Recommended

    Making a Life, Making a Living®: Reclaiming Your Purpose and Passion in Business and in Life: Mark Albion

    Editorial Reviews

    From Publishers Weekly
    Albion, who gave up a teaching post at Harvard Business School and now publishes a monthly newsletter called “Making a Life,” has spent the last 11 years preaching that personal integrity is the real ticket to prosperity. He cites a study that tracked the careers of 1500 business school graduates. In 1960, the year they graduated, all but 255 said they wanted to make money first in order to do what they really wanted later on; the remainder decided to do what they loved in hopes that money would follow. Of the 101 who became millionaires by 1980, only one belonged to the former group. In chapters with titles such as “Don’t Let Success Stand in the Way of Opportunity,” “Bring Your Values to Work” and “Live a Life, Not a Resume,” Albion profiles a range of entrepreneurs and high-level employees. His emphasis is on the disparate paths these people took to achieve a sense of purpose and meaning in work that carried over into their personal lives. There’s Elliot Hoffman, who built the San Francisco-based cafe Just Desserts from a single birthday cake into one of the city’s most profitable and socially responsible businesses. And there’s Albion’s most personal story, that of his mother, which frames the entire book. In 1986, she was diagnosed with cancer, and her doctor indicated she would be lucky to live six months. Now in her 70s, she continues to head the successful manufacturing company she began in 1978. Albion’s book powerfully illustrates what can be accomplished when, in our work lives, we use our heads while following our hearts. (Jan.)
    Copyright 1999 Reed Business Information, Inc.

    From AudioFile
    At age 35, the fast-track Harvard professor and consultant experienced a family miracle that convinced him that his career path was not of the heart. So he gave it all up, studied how people find their bliss, and now gives us one of the most poignant and thoughtful career audios available. His personal story gives the program a kick you won’t find in vocational programs by motivational gurus and social scientists. He’s a worldly chap to boot, and with Zen wisdom and a touch of chutzpah, he tells his story well. For the unhappy at work, and the just plain unhappy, this could be a rebirthing experience. T.W. © AudioFile 2001, Portland, Maine– Copyright © AudioFile, Portland, Maine
    –This text refers to an out of print or unavailable edition of this title.

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  • Awake at Work: 35 Practical Buddhist Principles for Discovering Clarity and Balance in the Midst of Work’s Chaos: Michael Carroll

    • Filed under: Recommended

    Awake at Work: 35 Practical Buddhist Principles for Discovering Clarity and Balance in the Midst of Work's Chaos: Michael Carroll

    Editorial Reviews

    From Publishers Weekly
    Carroll, a businessman and graduate of a Buddhist seminary, brings the sitting cushion into the boardroom with this collection of teachings designed to illuminate the power that mindfulness—”being somewhere completely”—can have at work. By surrendering to the moment, one becomes “alert, open, and unusually skillful,” and in this way, Carroll asserts, “our work actually becomes our spiritual path.” In brief, accessible chapters, Carroll expounds some 35 slogans designed to be both fodder for meditation and mnemonic devices for when that particular message can help the most, during an opportune moment at work. Many of the slogans are catchy, and their teachings are pointed and easy to recall: “Welcome the tyrant” helps one to disarm a cranky boss; “Avoid idiot compassion” reminds one to eschew giving merely superficial help. But other slogans are more obscure and their teachings more convoluted: “Study the six confusions” and “Extend the four composures.” Carroll relates the spiritual principles to practical business settings—such as cherishing the “small boredom” of an elevator ride—and casual readers will gain some helpful tips for handling their professional lives. Yet for the uninitiated, Carroll’s simple mindfulness slogans may appear merely simplistic, leaving the slogans’ greatest impact for those who already have some experience with—and faith in—the practice of mindfulness training.
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

    Review
    "A revelatory book that brilliantly applies Buddhist principles to the life of work and vice versa."—Warren Bennis, University Professor, University of Southern California, and author of On Becoming a Leader "Michael Carroll does not just write about being awake at work; he has lived that awakening, thoroughly and inventively. His adaptation of Buddhist mindfulness to the complexities of modern employment is a singular and valuable accomplishment, giving us pithy exhortations and detailed instructions for being awake and aware in every workplace situation."—Lewis Richmond, author of Work as a Spiritual Practice "An invaluable guide to surviving—and thriving—in today’s demanding business environments. I’ve drawn on Michael’s brilliant and wise advice for years. Now everyone can benefit from his wealth of insight and experience."—Deborah Dugan, president, Disney Publishing Worldwide "A truly unique book. The wisdom that has been developed in two very different realms—that of business and spiritual practice—join together to create much richer insight and wisdom. Given the struggles of these times, these teachings are extremely important."—Margaret J. Wheatley, author of Leadership and the New Science

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