Make Money Myself

Editorial Reviews
According to marketing maven and Purple Cow author Seth Godin, the “Television Industrial Complex”–and its nasty habit of interrupting people with advertisements for things they don’t want–is dead. Innovation is cheaper than advertising, advises Godin who defines the “free prize” with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware [...]

Editorial Reviews
Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials. He writes that today consumers are [...]