Editorial Reviews
Review
“At last, a book that addresses the key to contemporary marketing. Nichepreneurs, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success….This is the must-read business book of the year.” — Rick Segel
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Editorial Reviews
Review
"Hi Eric, it’s Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, "Mastering Niche Marketing." Although I was very impressed with the detail you’ve given, I think you got the title of the book [...]
Editorial Reviews
Review
"Hi Eric, it’s Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, "Mastering Niche Marketing." Although I was very impressed with the detail you’ve given, I think you got the title of the book [...]
Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? [...]
Editorial Reviews
From Publishers Weekly
From “Soccer Moms,” the legendary swing voters of the mid-1990s, to “Late-Breaking Gays” such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly [...]
Editorial Reviews
From Publishers Weekly
For Silicon Valley venture capitalist and club-touring rock musician McNamee, the title’s state of affairs means “[s]afety nets have been replaced by new possibilities” and that “[t]he New Normal will reward the brave.” Each of 18 short chapters covers areas where money, individuals and [...]
Editorial Reviews
Product Description
A consequence of business specialization is the implementation of weak processes that cross departmental and corporate boundaries. Supply chain management (SCM) addresses this issue by requiring a process view that reaches across these confines. Due to globalization and a competitive environment, those within the retail [...]
Editorial Reviews
Product Description
This comprehensive, revised edition offers how-to information for starting a small business in specialized retailing, from the mom and pop operation to a chain memorabilia store. Highly practical, it incorporates the newest developments within retail sales, including information on the changing economy (such as how [...]
Editorial Reviews
Product Description
Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today’s marketplace
Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth [...]
Editorial Reviews
Product Description
In his debut book, Leigh Burke reveals the secrets to exploiting untapped niche markets and unleashing a tsunami of cash -while you kick back and relax. With his thorough, in-depth analysis of how to find and exploit niche markets using internet technologies, [...]
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