Editorial Reviews
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence [...]
Editorial Reviews
A world-renowned innovation guru explains practices that result in breakthrough innovations “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.” -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm–that [...]
Editorial Reviews
An innovation guide for business leaders, managers, and new product developers
The Innovator’s Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with–especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that [...]
Editorial Reviews
Review
A must-read for leader’s who demand excellence in the development of new products. –President, Lockheed Martin Aeronoautics Company
The author provides great insight into the Toyota product development process and how the principles can be adapted to any business environment in any culture. –Richard Pearson, President, [...]
Editorial Reviews
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book [...]
Editorial Reviews
The completely revised and updated “bible”of new product development: The PDMA Handbook of New Product Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book’s [...]
Editorial Reviews
Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct [...]
In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these “global products”, there are potentially more than a billion customers. In 2007, [...]
As we learned from New Coke, Pets.com, Apple’s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won’t save a product that somehow isn’t right. Robert Cooper is the world’s leading expert on making sure your new-product introductions are more like Apple’s iPods and less like [...]
The completely revised and updated “bible”of new product development: The PDMA Handbook of New Product Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book’s concise, map-like [...]
Link