Microtrends: The Small Forces Behind Tomorrow’s Big Changes: Mark Penn, E. Kinney Zalesne

Editorial Reviews
From Publishers Weekly
From “Soccer Moms,” the legendary swing voters of the mid-1990s, to “Late-Breaking Gays” such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly [...]

The New Normal: Great Opportunities in a Time of Great Risk: Roger McNamee, David Diamond

Editorial Reviews
From Publishers Weekly
For Silicon Valley venture capitalist and club-touring rock musician McNamee, the title’s state of affairs means “[s]afety nets have been replaced by new possibilities” and that “[t]he New Normal will reward the brave.” Each of 18 short chapters covers areas where money, individuals and [...]