Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy: Roland Rust, Valarie Zeithaml, Katherine Lemon

Editorial Reviews
Review
Serban Teodoresco VP Operations, DiverseyLever Consulting, Unilever Group An insightful and powerful new model for establishing clear strategic priorities. Faced with fast wealth migration in their industry and customers with more options than ever, companies will need such models if they want to remain [...]

Business Performance Measurement: Unifying Theory and Integrating Practice: Andy Neely

Drawing together contributions from leading thinkers around the world, this book reviews recent developments in the theory and practice of performance measurement and management. Significantly updated and modified from the first edition, the book includes ten new chapters which review performance measurement from the perspectives of accounting, marketing, operations, public services and supply-chain [...]

Many Unhappy Returns: One Man’s Quest To Turn Around The Most Unpopular Organization In America (Leadership for the Common Good): Charles O. Rossotti

From Publishers Weekly
A successful businessman but political neophyte, Rossotti was appointed commissioner of the Internal Revenue Service in 1997; this book is a matter-of-fact recounting of his five-year tenure, which included many of President Bush’s changes to the code. An entertaining insider’s account, it reads like the [...]

Marketing by the Dashboard Light: Patrick LaPointe

Review
“…best practical guide to dashboards and marketing metrics…Every business person concerned with sources of cash flow should read it.” — Tim Ambler, Senior Fellow, London Business School and author of Marketing and the Bottom Line
“…best practical guide to dashboards and marketing metrics…Every business person concerned with [...]

The Performance Paradox: Understanding the Real Drivers that Critically Affect Outcomes: Jerry L. Harbour

This volume, a complement to Jerry Harbour’s, The Basics of Performance Measurement, empowers managers to establish protocols that will measure and improve the performance of their employees and ultimately, their businesses. Harbour begins with a conceptual overview of performance as a whole. He then explores practical implications, covering modeling, measuring, and improved performance. [...]

Show Me the Money: How to Determine ROI in People, Projects, and Programs: Jack J Phillips, Patricia Pulliam Phillips

Editorial Reviews
From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is the norm in every organization. The Phillips’, the world’s leading experts on ROI strategy, distill their years of experience and research into proven tools for determining the value of any project before, during, [...]

Channel Champions: How leading companies build new strategies to serve customers: Steven Wheeler, Evan Hirsh

Editorial Reviews
Review
“This book covers some of the most critical and important issues that will define future winners in many industries.” –Karl-Erling Trogen, president and CEO, Volvo Truck Corp.
“This book clearly shows that companies must change the paradigm of what business they are in [...]

Show Me the Money: How to Determine ROI in People, Projects, and Programs: Jack J Phillips, Patricia Pulliam Phillips

Editorial Reviews
From IT to HR, from boardroom to shop floor, increased accountability for achieving high-value results for new initiatives is the norm in every organization. The Phillips’, the world’s leading experts on ROI strategy, distill their years of experience and research into proven tools for determining the value of any project before, during, [...]

Managing Sales Leads: Turning Cold Prospects into Hot Customers: James Obermayer

Editorial Reviews
Sales leads are what successful marketing is all about. That’s where the money is. This book shows how to get the most out of this crucial corporate investment. Good, qualified leads make sales forces more efficient, more effective, and - bottom line -more profitable. Add in today’s tough economy the skills needed [...]

How to Measure Anything: Finding the Value of "Intangibles" in Business: Douglas W. Hubbard

Editorial Reviews
Review
“How many times have you been asked to quantify something that is nebulous or intangible? As a system engineer at Sun, this happens to me all the time. A colleague of mine referred me to How to Measure Anything…one of the best books I’ve seen in [...]