Grinding It Out: The Making Of McDonald’s: Ray Kroc

• Filed under: Business

Editorial Reviews

Review
“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac’d it.” –Tom Robbins, Esquire magazine

“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” –West Coast Review of Books

“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” –Philadelphia Sunday Bulletin
— Review

Review
“Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac’d it.” –Tom Robbins, Esquire magazine

“A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc.” –West Coast Review of Books

“He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!” –Philadelphia Sunday Bulletin

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Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0: Sarah Lacy

• Filed under: Business

Editorial Reviews

Review
“No other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life.”
—Wired

The captivating story of the mavericks who emerged from the dot-com rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the Internet bust of 2000 and in recent years have created groundbreaking new Web companies. The second iteration of the dot-coms—dubbed “Web 2.0”—is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone post videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet “fan boys” eager for all the promises to come true.

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The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business: Martha Stewart

• Filed under: Business

Editorial Reviews

Review

“This book takes you inside the creative world and genius mind of Martha Stewart, to uncover your own path to business success.”—Professor Jeffrey Sonnenfeld, senior associate dean of executive programs, Yale School of Management

“Martha’s candid look at how to succeed in business is for everyone. Whether you are just starting out or working for a large company, The Martha Rules is an indispensable handbook for business leaders of all levels on how to elevate creativity and maintain a competitive edge.” —Quincy Jones, producer and multimedia entrepreneur
–This text refers to the

Paperback
edition.

Martha Stewart is an undeniable force in the business world. One of the world’s greatest entrepreneurs, she turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. This fall she’s breaking new ground with two television shows from NBC — her reality show The Apprentice: Martha Stewart and her daytime syndicated show Martha — as well as a radio program on Sirius satellite radio which will provide daily round-the-clock how-to content. What’s her secret for success?

Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help listeners identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge.

Featuring Martha’s top principles for success, as well as stories and anecdotes from her own experiences, MARTHA’S RULES is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice — and who have great business ideas of their own!

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Forbes Greatest Business Stories of All Time: Forbes Magazine Staff, Daniel Gross

• Filed under: Business

Editorial Reviews

Historian and journalist Daniel Gross has produced a collection of profiles of corporate high-achievers that is exceptionally informative, extremely entertaining, and endlessly inspiring. In Forbes Greatest Business Stories of All Time, Gross examines 20 pioneering risk-takers who refused to compromise and were ultimately rewarded for their efforts. From the richest man in America during Revolutionary times (Robert Morris) to its richest man today (Bill Gates), the book tracks industrialists, corporate kings, financiers, and visionaries, including J. P. Morgan, Walt Disney, Ray Kroc, and Mary Kay Ash in a manner that shows why all are worth studying.

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.

Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.

Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.

Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

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The Art of Successful Restaurant Service: How to Make More Money for You & the House: Dan Licitra

• Filed under: Recommended

Editorial Reviews

When you concentrate on the fundamentals, the restaurant business can be very lucrative. But most servers are making far less money than they should be, simply because they fail to understand what is important or don’t bother to work at their craft.

Don’t shortchange yourself any longer. In The Art of Successful Restaurant Service, Dan Licitra, who has done just about everything in the restaurant industry, tells you how to boost your income by a minimum of 32 percent. Learn how to:

· Improve your concentration
· Build rapport with guests
· Sell more food and drinks
· Ask the right questions
· Reap the rewards from repeat customers
· Take advantage of special occasions
· And much more!

You don’t have to work an extra day to make more money. You don’t even have to work harder. It’s all about working smarter.

When you’re ready to beef up your take-home pay, thrive in your job, and open career opportunities, this manual has all the motivation, advice, and practical tools you’ll need.

About the Author

Dan Licitra is a seasoned restaurateur and businessman. From owning the business to his beginning as a dishwasher, busboy, server, line cook, or manager, he always strives to build business and profits quickly. Licitra’s ideas and methods motivate his staff to be more financially successful, more easily.

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B & B Know-How: How to Make Money from Your Spare Room: Amy Willcock

• Filed under: Recommended

Editorial Reviews

In this attractively packaged paperback, Amy Willcock reveals the secrets you need to know to make running your B&B fun and profitable. Her lively narrative takes you through all stages of the process: preparing your home, advertising, creating welcoming bedrooms and luxury bathrooms on a budget, laundering the sheets, preparing the ultimate breakfast (for even the most demanding guest), and managing bookings—all this while keeping your profit margin healthy. Also featured are the best stockists for any products that you will need and the definitive answers to frequently asked questions.

About the Author
In 1980, Amy Willcock moved from the USA to the UK with her parents to enter the world of the B&B. The project that started as a retirement amusement for her parents grew into a thriving business of three B&Bs and a hotel. When Amy married Jeremy Willcock she stayed in the business and they now own the Michelin-starred George on the Isle of Wight, a pub and two other hotels. Amy runs lifestyle and Aga workshops, and writes for Aga Links and The Shooting Gazette. She is the author of three bestselling books: Aga Cooking, Amy Willcock’sAga Baking and Amy Willcock’s Aga Know-How.

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The Raising of Money: Thirty-Five Essentials Every Trustee Should Know: James, Gregory Lord

• Filed under: Recommended

Editorial Reviews

Review
“Sage advice.” — Booklist, March 15, 1983

People remark time and again — it’s not just the quality of the ideas, it’s the quality of the writing and the brevity.

“We’ve tried to take the time to make it short. We hope that when you lay it down, you’ll feel that the words of Winston Churchill might, in some measure, apply:

“Out of intense complexities, intense simplicities emerge.”

– From the ‘Introduction’ to ‘The Raising of Money’

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Money Order: The Money Management Guide for Women: Gail Shapiro

• Filed under: Recommended

Editorial Reviews

Written by professional women who serve as instructors at Womankind, a Boston-based collective dedicated to the ideals of feminist egalitarian economics, this valuable handbook not only covers financial basics but shows how financially savvy women can effect real changes in society. It is packed with straightforward information, as well as real-life stories, exercises, and useful charts and graphs, designed to help women change the way they think about and manage their money. It explores such important areas as: — Establishing and maintaining credit — Choosing a health plan — Making major purchases — Insuring themselves and their property — Preparing for retirement — Negotiating what you have to get what you need — Investing resources with an eye to personal satisfaction and community benefits Like Our Bodies, Ourselves, Money Order has its roots in an innovative organization that works with women of all ages, backgrounds, and economic levels. It provides women with the essential tools to become financially independent and to redress social inequalities through targeted philanthropy and other economic initiatives.

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Giving Away Your Money: Raquel Newman

• Filed under: Recommended

Editorial Reviews

(Schreiber Publishing) Provides an orientation to philanthropy in the United States and how to make effective donations, explaining how the system works, and teaching how to give where it really makes a difference. Softcover. DLC: Charities.

About the Author
Linda Hodges and George Chumak

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Women & Money: A Practical Guide to Estate Planning: Patricia M. Annino

• Filed under: Recommended

Editorial Reviews

Too often, women ignore the state of their financial affairs and/or depend on others in their lives to keep them in order. It is only too late that they (or their dependents) realize the significance of having their affairs in order not only in case of untimely death, but with increasing life spans and advances in medical care, in case of incapacity from illness or dementia. Annino, with 20 plus years of experience in estate planning, offers a book that explains, step by step and across many different living situations, why being prepared is necessary and how to determine your specific wants and needs in order to plan appropriately.

About the Author
Patricia M. Annino is a nationally recognized authority on estate planning and a partner in the Boston law firm of Prince, Lobel, Glovsky & Tye LLP where she chairs the Estate Planning Group. As a lawyer handling estate planning for over twenty years, Annino has seen first hand how many women do not realize the importance of planning until it is too late. She understands the way women learn and analyze. She has written this book as a useful tool. She is a graduate of Smith College, Suffolk University Law School and Boston University School of Law, where she earned a Master’s degree in taxation. She has taught Master’s courses on the subject of estate planning and estate and gift taxation. She has conducted more than 120 seminars for both public and private organizations. Ms. Annino has previously published two professional texts: Estate Planning in Massachusetts, part of West Publishing Company’s Massachusetts Practice Series and A.I.C.P.A.’s Taxwise Planning for Aging, Ill or Incapacitated Clients.

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