Editorial Reviews
Review
Serban Teodoresco VP Operations, DiverseyLever Consulting, Unilever Group An insightful and powerful new model for establishing clear strategic priorities. Faced with fast wealth migration in their industry and customers with more options than ever, companies will need such models if they want to remain [...]
Editorial Reviews
Review
” Finally, someone understands the strategic role of marketing in a service organization. This book offers words to work by.” — Lu M. Cordova, CEO, TixToGo.com
“The number one problem for every service firm today is differentiation. Craig Terrill and Art Middlebrooks challenge [...]
From Publishers Weekly
A successful businessman but political neophyte, Rossotti was appointed commissioner of the Internal Revenue Service in 1997; this book is a matter-of-fact recounting of his five-year tenure, which included many of President Bush’s changes to the code. An entertaining insider’s account, it reads like the [...]
Review
” Finally, someone understands the strategic role of marketing in a service organization. This book offers words to work by.” — Lu M. Cordova, CEO, TixToGo.com
“The number one problem for every service firm today is differentiation. Craig Terrill and Art Middlebrooks challenge us to [...]
Editorial Reviews
Review
“This is a provocative, thoughtful guidebook for executives who are struggling with the complicated questions that surround today’s sophisticated buyers.” (Monitor, 3/8/06)
“…clearly laid-out…frequent excellent diagrams to illustrate a point…” (Media Week, 16th August 2005)
“This is a provocative, thoughtful guidebook for executives who [...]
Editorial Reviews
From Booklist
Barrera, a marketing consultant, showcases remarkable businesses that have succeeded in making their brands irresistible to customers with a new approach to branding that is faster and more cost-effective than traditional methods and results in “owning” their respective markets. Citing companies such as American Girl, [...]
Editorial Reviews
Review
” Finally, someone understands the strategic role of marketing in a service organization. This book offers words to work by.” — Lu M. Cordova, CEO, TixToGo.com
“The number one problem for every service firm today is differentiation. Craig Terrill and Art Middlebrooks challenge us [...]
Editorial Reviews
Review
… “it supplies the step-by-step guidelines-complemented by illuminating case studies-on how to put into practice this powerful new directive”. — CRMIndustry.com August 2002
Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that “the customer [...]
Editorial Reviews
Book Description
When first published over 30 years ago, The Evaluation Interview gained immediate recognition as one of the best books on the subject of interviewing. Since then it has become widely acknowledged as the essential reference for organizations and personnel interviewers. The American Society for Personnel [...]
Editorial Reviews
From Publishers Weekly
Management consultant Griffin here addresses the failure of the “market share” theory. Presenting case studies-Home Depot’s customer intimacy standard; Sharp Electronics’ sales doctor approach-she stresses the need to develop customer loyalty programs. Griffin deftly examines pricing, value, customers’ purchasing cycles, positioning and targeting to [...]
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