Editorial Reviews
The Designer’s Guide to Marketing and Pricing answers all of the common questions asked by creatives every day. This nuts and bolts guide to running a creative services business teaches readers how to create a smart marketing plan–along with small actionable steps to take to reach their financial goals. From learning [...]
Editorial Reviews
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“A great deal of information obtained only by the ‘live and learn’ method is packed into the book’s chapters.” — The Artist’s Magazine
“Quick and easy to read, full of examples of humorous illustrations.” — How Magazine
Technology has sent shockwaves of change through the [...]
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“Essential reading…contains some powerful insights.” Call Centre Focus “A bible of the ‘employee-centric’ approach… Fascinating stuff.” Infomatics “This is a timely book because the issue of how to define brands and bring them to life [...]
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“…This is not just an eloquent brand management and marketing text but one of the wisest management books in the past five years.” (Independent on Sunday, 20th November 2005)
“…the authors offer an intellectual framework, a fresh focus and a stimulating guide…this book is [...]
Editorial Reviews
This text is a manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included.
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Editorial Reviews
Praise for The Cool Factor
“Del Breckenfeld’s The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands.” —Bill Gibbons, guitarist, singer, and songwriter with the multiplatinum band ZZ Top, and all-around “Sharp Dressed Man”
“The Cool [...]
Editorial Reviews
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“Presents and innovative and pragmatic seven-step program to guarantee brand survival.”
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today’s shoppers. Illustrates how brand power is inexorably being replaced [...]
Editorial Reviews
In The Best of Branding, branding pioneer Jim Gregory publishes –for the first time ever–findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today’s most influential and exhaustive database on what works, what doesn’t, and why.
In-depth interviews with [...]
Editorial Reviews
Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi’s, ultimately concluding that Love is the answer, and [...]
Editorial Reviews
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“A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” — —Peter Klein, SVP, Strategy and Business Development, The Gillette
“A powerful primer on building great brands…Must-reading for those who aspire to lead championship brands.” — —Steven [...]
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