Commodore: The Life of Cornelius Vanderbilt: Edward J. Renehan Jr.

Editorial Reviews
From Publishers Weekly
The latest from Renehan, author most recently of a much-praised biography of another titan of 19th-century business, Jay Gould, is a thorough look at Cornelius Vanderbilt (1794–1877), who rose from nothing to amass one of the great fortunes in American history (more than [...]

The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose: Robin Cohn

Editorial Reviews
From Publishers Weekly
Managing potentially damaging business news has become trickier in today’s fast-paced television and Internet news environment. Cohn, who runs her own public relations firm specializing in crisis management, offers solid advice on avoiding the PR sins that can sink a company. Among the [...]

How Digital Is Your Business?: Adrian J. Slywotzky, David J. Morrison

Editorial Reviews
From Publishers Weekly
Slywotzky and Morrison, management consultants and authors of The Profit Zone, return with guidance for companies that will increase their competitiveness and profitability by integrating the most appropriate technology into their strategic business design. Their concept, dubbed “Digital Business Design,” is “not about technology [...]

The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability: Herb Baum, Tammy Kling

Editorial Reviews
From Publishers Weekly
To restore consumer trust in American companies and products, Baum, chairman, president and CEO of Dial Corporation, believes that all executives must adopt a “transparent” style of leadership: honest accountability upstairs, a value-based company culture throughout and employees who are service oriented. Writing with [...]