How to Write Successful Fundraising Letters (w/CD) (The Jossey-Bass Nonprofit Guidebook Series): Mal Warwick

Editorial Reviews
From Library Journal
According to this practical handbook, a “fundraising letter is like a personal visit.” Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. Warwick, who is both [...]

Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers: Newt Barrett, Joe Pulizzi

Editorial Reviews

Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content [...]

eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers (2nd Edition) (v. 2): Debra Schepp, Brad Schepp

Editorial Reviews
Review
“Full of good advice. [The authors] went out and talked to real PowerSellers, and their book shows it!” — –AuctionBytes.com
–This text refers to the
Paperback
edition.

Join the ranks of top eBay sellers with even more insider tips!

Are you ready to [...]

Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too: Ryan Allis

Editorial Reviews

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How.
By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email [...]

E-Mail Marketing For Dummies: John Arnold

Editorial Reviews

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer?
Done properly, e-mail marketing is highly effective. E-Mail Marketing [...]

Motivational Marketing: How to Effectively Motivate Your Prospects to Buy Now, Buy More, and Tell Their Friends Too!: Robert Imbriale

Editorial Reviews
Why Do People Buy, Anyway?
Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our ‘thing’? And, sadly, most training remains focused on selling. We are all better [...]

Mommy, Where Do Customers Come From?: How to Market to a New World of Connected Customers: Larry Bailin, Harry Beckwith

Editorial Reviews
Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on [...]

Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Tak Any Organization to the Next Level: Chris Baggott, Ali Sales

Editorial Reviews
Review
“I would challenge anyone…not to gain something from reading this book.”  (Marketing Direct, January 2008)
Praise for EMAIL MARKETING by the NUM8ERS
“At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom [...]

Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling information that turns prospects into buyers: Newt Barrett, Joe Pulizzi

Editorial Reviews
Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content marketing [...]

eBay PowerSeller Secrets: Insider Tips from eBay’s Most Successful Sellers (2nd Edition): Debra Schepp, Brad Schepp

Editorial Reviews
–AuctionBytes.com
“Full of good advice. [The authors] went out and talked to real PowerSellers, and their book shows it!”
–This text refers to the
Paperback
edition.
Product Description
Join the ranks of top eBay sellers with even more insider tips!

Are [...]