Editorial Reviews
From Library Journal
According to this practical handbook, a “fundraising letter is like a personal visit.” Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. Warwick, who is both [...]
Editorial Reviews
Review
“…an invaluable, practical guide to marketing for those new to the subject…” (Marketer, September 2006) “…useful, practical and, above all, reader-friendly…this book certainly takes me to a new level…I heartily recommend it”. (Oldham Evening Chronicle, March 2007)
–This text refers to an out of [...]
Editorial Reviews
For more than 30 years, author, consultant, speaker, and entrepreneur Dan Kennedy has dished out no-nonsense advice, bases on his own experience, to achieve business and sales success. He regularly get “millionaire-maker” results for satisfied clients in hundreds of professions and industries. His bestselling books include How to Make Millions with [...]
Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Nonprofit Law, Finance, and Management): James M. Greenfield
Editorial Reviews
This practical guide has been developed to cover all aspects of fund-raising, from direct mail solicitation to volunteer activities. It uses checklists, charts and sample letters to illustrate key points, allowing even the [...]
Editorial Reviews
This is a review
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his [...]
Editorial Reviews
Catalogs, coupons, special offers in the mail–today’s busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.
Order How I Made $1,000,000 in Mail Order-and You Can Too!: [...]
Editorial Reviews
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and [...]
How can you tell a true leader from one who just talks a good game?
It’s a true leader who makes his or her vision a reality–achieving great results that bring the highest levels of success.
In How Great Leaders Get Great Results, top leadership and management consultant John Baldoni explains how anyone from a first-time manager [...]
Editorial Reviews
Why Do People Buy, Anyway?
Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our ‘thing’? And, sadly, most training remains focused on selling. We are all better [...]
Editorial Reviews
From Publishers Weekly
Starred Review. In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consumers’ skepticism (or outright disdain) toward the “jargon, psychobabble and double talk of advertising,” and advertisers’ laudable [...]
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