Editorial Reviews
Review
“ASKING is full of gems. No better blueprint for those of us embarking on the adventure of asking.” — Jerold Katz, Headmaster, The Park School
“Jerry Panas writing on asking is like Michael Jordan writing on shot-making or Warren Buffet on investing.” — Kenneth Gladish, National [...]
Editorial Reviews
From Library Journal
According to this practical handbook, a “fundraising letter is like a personal visit.” Writing from extensive experience in guiding companies and organizations through fund-raising efforts, Warwick offers detailed advice and analysis along with copious examples and instructive case studies. Warwick, who is both [...]
Editorial Reviews
For more than 30 years, author, consultant, speaker, and entrepreneur Dan Kennedy has dished out no-nonsense advice, bases on his own experience, to achieve business and sales success. He regularly get “millionaire-maker” results for satisfied clients in hundreds of professions and industries. His bestselling books include How to Make Millions with [...]
Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Nonprofit Law, Finance, and Management): James M. Greenfield
Editorial Reviews
This practical guide has been developed to cover all aspects of fund-raising, from direct mail solicitation to volunteer activities. It uses checklists, charts and sample letters to illustrate key points, allowing even the [...]
Editorial Reviews
Review
“Help your board develop habits that will lead to superb results in fundraising. Read this book.” — Dr. Thomas Dillon, President, Thomas Aquinas College
“No-nonsense information that trustees need to know and act on if they want impact are of the highest caliber.” — Kolia O’Connor, [...]
Editorial Reviews
This is a review
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his [...]
Editorial Reviews
Review
Advance Praise for Fundraising When Money is Tight!
Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It’s practical, down-to-earth, and addresses the complex, real-world challenges of raising money in [...]
Editorial Reviews
Review
“…Mathematically educative…” (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)
“…Mathematically educative…” (Interactive Marketing, Vol. 6, No. 3, Jan/Mar 2005)
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no [...]
Editorial Reviews
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this [...]
Editorial Reviews
Product Description
With more than 60,000 copies sold, this amazing manual has become a classic in its field–and rightfully so. Nowhere else will you find–in one book–so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of [...]
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