Editorial Reviews
Review
“..this book contains valuable advice for writers who have to sell either their organization’s or their department’s products and services. — Writing That Works
“It’s a sturdy little book crammed full of suggestions, tips and templates.” Mr. Sant lays it out step by step. — [...]
Editorial Reviews
The old Quaker adage, “Let your life speak,” spoke to author Parker J. Palmer when he was in his early 30s. It summoned him to a higher purpose, so he decided that henceforth he would live a nobler life. “I lined up the most elevated ideals I could [...]
Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition.
Business leaders will find immediate value in this systematic [...]
Editorial Reviews
Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition.
Business leaders will find immediate value in this [...]
Editorial Reviews
A Note from Sir Richard Branson Richard Branson is best known for his successful Virgin brand, encompassing everything from a record label, a chain of music retail stores, Virgin Atlantic Airlines, and more. In September, 2006, Branson agreed to donate $3 billion to fight global [...]
Editorial Reviews
Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition.
Business leaders will find immediate value in this [...]
Editorial Reviews
How can you be immensely successful for many years, and yet not be imitated by competitors? Impossible, you say. Not so. Virgin Atlantic, the Body Shop, Apple Computers, and Birkenstock they all achieved this status, and there are ample additional examples. They cracked the secret of successful differentiation that is [...]
Editorial Reviews
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and [...]
Editorial Reviews
Product Description
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for [...]
Link