Editorial Reviews
The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence [...]
Editorial Reviews
Review
Andrew Savitz recalls a conversation he had with a purchasing manager at a large telecommunications company. The man was adamant that social responsibility had nothing to do with his job, which was to buy products at the lowest price.
“Would you buy [...]
Editorial Reviews
Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation. If you can answer yes to the following questions, then the redesign or home staging business may be just right for you. Do you [...]
Editorial Reviews
“This is a fascinating, convincing,and highly detailed discussion of the innovation-and-marketing process as it actually works. Phil Baker has helped me understand how the modern, global high-tech industry actually works, and anyone who shares that curiosity will benefit from reading his book.”
—James Fallows, The Atlantic Monthly
“In the high volume, fast moving field of [...]
Editorial Reviews
Database Management Systems provides comprehensive and up-to-date coverage of the fundamentals of database systems. Coherent explanations and practical examples have made this one of the leading texts in the field. The third edition continues in this tradition, enhancing it with more practical material. The new [...]
Editorial Reviews
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation.
An innovation tournament, just like its counterpart [...]
Editorial Reviews
Review
"’To do things differently, we need to perceive things differently,’ John Thackara writes. I agree! In the Bubble is the first strong, thoroughly documented statement on the importance of the local and the embedded in our fluid, hyper-connected world. A fundamental contribution to a new [...]
Editorial Reviews
This guide is for graphic designers who want best-practice advice on how to get and keep clients while doing their best work. In a series of in-depth interviews covering a wide range of industries, top professionals reveal the principles of an effective and creative client-designer relationship: Brooks Brothers and Desgrippes Gobe; [...]
Editorial Reviews
If you own Microsoft Money 2000, you’ve made the decision to take control of your personal finances. Microsoft Money 2000 For Dummies is the ideal accompaniment to empower you with this tool and make the most of your important decision. Consult this book and stay on top of your financial decisions [...]
Editorial Reviews
Do you sometimes feel you’re serving the computers and other techno-gadgets in your life, rather than them serving you? If so, you have prestigious company in Michael L. Dertouzos, who has headed up the Massachusetts Institute of Technology’s Laboratory for Computer Science for more than 25 years. [...]
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