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‘Mark McCormack is an entrepreneur extraordinaire’ Daily Telegraph
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Mark McCormack’s Book Is A Revelation."– Robert A. Anderson, Chairman Rockwell International
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring [...]
The second edition of this best-selling text provides more than forty articles written by leading industry and academic experts-many new to this edition-that create an overall framework for thinking about how technologies evolve and drive the need for organizational change and adaptation. In addition, it offers a diagnostic model that can be applied [...]
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This book brings together a broad and stimulating range of literature and academic research to provide a comprehensive, critical evaluation of the development of management theory from the late eighteenth century to the present day. It provides a clear outline of the subject’s main themes [...]
Editorial Reviews
Product Description
This book brings together a broad and stimulating range of literature and academic research to provide a comprehensive, critical evaluation of the development of management theory from the late eighteenth century to the present day. It provides a clear outline of the subject’s main themes [...]
Editorial Reviews
Book Description
The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to [...]
Editorial Reviews
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To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in [...]
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