Editorial Reviews
Review
Serban Teodoresco VP Operations, DiverseyLever Consulting, Unilever Group An insightful and powerful new model for establishing clear strategic priorities. Faced with fast wealth migration in their industry and customers with more options than ever, companies will need such models if they want to remain [...]
Editorial Reviews
Review
1,001 Ways is chock full of smart, savvy advice for marketers — online and off. What sets the book apart from so many business books written today is that it is clearly written — no jargon — and based on common sense — no complicated [...]
From Publishers Weekly
A successful businessman but political neophyte, Rossotti was appointed commissioner of the Internal Revenue Service in 1997; this book is a matter-of-fact recounting of his five-year tenure, which included many of President Bush’s changes to the code. An entertaining insider’s account, it reads like the [...]
Editorial Reviews
What’s a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You’ll learn simple ways to get reliable customer value information–ina form you can use. You’ll discover how to use it to measure marketingeffectiveness, [...]
Editorial Reviews
Review
“This reviewer would have been very glad to have had a book such as this, about value creation in the chemical industry, at the start of his industrial career! In this book, which contains 33 chapters written by over 50 authors, the three editors have succeeded [...]
Editorial Reviews
Review
“…a very useful book…” (Managing Service Quality, June 2004)
a very useful book (Managing Service Quality, June 2004)
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience [...]
Editorial Reviews
A Book in the University of Michigan Business School Series It’s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links [...]
Editorial Reviews
What’s a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You’ll learn simple ways to get reliable customer value information–ina form you can use. You’ll discover how to use it to measure marketingeffectiveness, [...]
Editorial Reviews
A Book in the University of Michigan Business School Series It’s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? In this book, two experts from the University of Michigan Business School lay out a five-stage process that links [...]
Editorial Reviews
Chuck McNett, Director of Marketing, Niemann Foods
“Gary Hawkins’ book is outstanding! It delivers powerful insight into the measuring and managing of one’s customer base. This book gives us a road map to organize our future around customers rather than product. Gary is truly [...]
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