The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture: Denise Shiffman

Posted by admin on 13 Oct 2008 at 10:18 pm under Recommended

Editorial Reviews
Review
In this excellent primer on using the Web effectively to develop marketing strategies, Shiffman (marketing and management consultant) offers an introduction to Web 2.0 and Web 3.0 and expands on the role of the Internet as an effective tool for businesses to truly interact with their [...]

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The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture: Denise Shiffman

Posted by admin on 07 Sep 2008 at 11:16 pm under Recommended

Editorial Reviews
Review
To succeed in today’s global technology-driven economy, business owners must be on the leading edge in marketing their products and services. In this forward-thinking guide to marketing in the Live Web age, Shiffman, founder and principal of the strategic marketing and innovation company Venture Essentials, explains [...]

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