Editorial Reviews
From Publishers Weekly
This eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences… consumers choose to buy or not buy based on how real they [...]
Editorial Reviews
Review
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book is all about.” (Bookviews.com, April 2008)
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book [...]
Editorial Reviews
From Publishers Weekly
Starred Review. A longtime political economist at the forefront of the interdisciplinary field of neuroeconomics, Polski’s iconoclastic treatment of orthodox economic models (which treat people like “hyper-rational Vulcan brainiac Dr. Spock”) combined with her witty observational style (”our brains are like [...]
Editorial Reviews
From Publishers Weekly
This eye-opening but muddled volume tells companies to remain true to self or, at least, to appear genuine, arguing that in a world increasingly filled with deliberately and sensationally staged experiences… consumers choose to buy or not buy based on how real they [...]
Editorial Reviews
Review
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book is all about.” (Bookviews.com, April 2008)
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book [...]
Editorial Reviews
Review
“I Loved this book, it is jam-packed with energy, ideas and inspiration…you will find something of real value here.” Employer Brand Forum Thursday 28 August 2008
“…it simply can’t fail to be one of the best business books of the year!” (BusinessOpportunitiesAndIdeas.co.uk, September 1st 2008)
[...]
Review
“Momentum does offer a big unifying theory… Read and enjoy this book.” - Financial Times, May 2008 “Larreche’s research throws new light on age-old debates about marketing budgets and marketing effectiveness” - Marketing Week May 2008
–This text refers to an out [...]
Review
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book is all about.” (Bookviews.com, April 2008)
“Harnessing the power of connected customers and networked employees is now the key to success and that’s what this book is all [...]
From Publishers Weekly
The CEO of Loews Hotels, Tisch preaches a management philosophy of cooperation: forging partnerships with employees, customers, shareholders and communities. A skeptical reader will ask what kind of partnership leaves the author heir to a $21-billion fortune while most of his employee-partners make less than [...]
Review
“Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets.” — Information Week
–This text refers to the
Paperback
edition.
New ways of managing, together with new technology, make [...]
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