From Publishers Weekly
Is there a more timely topic for a business book than brilliant executives running their companies into the ground? Dartmouth business professor Finkelstein has been on the case for six years, researching how otherwise intelligent people can manage to botch things up. Here, he dredges [...]
Editorial Reviews
From Publishers Weekly
Is there a more timely topic for a business book than brilliant executives running their companies into the ground? Dartmouth business professor Finkelstein has been on the case for six years, researching how otherwise intelligent people can manage to botch things up. Here, he [...]
Editorial Reviews
From Booklist
With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM’s Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a [...]
Editorial Reviews
Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content marketing [...]
Editorial Reviews
Editorial Reviews Amazon.comAbout the Authors:
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune [...]
Editorial Reviews
Amazon.com
Editorial Reviews Amazon.comAbout the Authors:
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune [...]
Editorial Reviews
Product Description
We are in the middle of a content revolution, a revolution like none we’ve ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses [...]
Editorial Reviews
From Booklist
With citizen bloggers multiplying by the minute, corporations are keen to co-opt the authenticity of this online publishing phenomenon. But while many already understand the concept (GM’s Bob Lutz, who wrote the foreword, is a blogger), many more are struggling to make sense of a [...]
Editorial Reviews
Amazon.com
Editorial Reviews Amazon.comAbout the Authors:
Robert Scoble helps run Microsoft’s Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble’s blog has earned acclaim in Fortune [...]
Link