Editorial Reviews
Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content [...]
Editorial Reviews
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word [...]
Editorial Reviews
Review
“[O]ne of the book’s strengths is its international scope with cases from Malaysia, Russia, South America and other places that don’t pop up often on the North American ad radar…. Ads to Icons is a book that will find its [...]
Editorial Reviews
Get Content. Get Customers. Will Change the Way You Think About Marketing! Your job as a marketer: Make it easy for your buyers to buy from you. But making it easy for them may be hard for you, unless you can execute an effective content marketing [...]
Editorial Reviews
From Publishers Weekly
This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span [...]
Editorial Reviews
From Publishers Weekly
This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span [...]
Editorial Reviews
Product Description
“The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet.” -From Chapter 1 of Build Your Customer Strategy
Build Your Customer Strategy: A Guide to Creating [...]
Editorial Reviews
Product Description
We are in the middle of a content revolution, a revolution like none we’ve ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses [...]
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