Strategy Moves: 14 Complete Attack and Defence Strategies for Competitive Advantage: Jorge Alberto Souza De Vasconcellos e Sa
Editorial Reviews
“This book will be a winner as Vasconcellos offers the most comprehensive treatment and assessment of attack and defense business strategies. It is guaranteed to stimulate your strategic and tactical imagination.” Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “This book is great. [...]











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