World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories: David Meerman Scott

Editorial Reviews

A World Wide Rave!
What the heck is that?
A World Wide Rave is when people around the world are talking about you, your company, and your products. It’s when communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. It’s when tons of [...]

Reality Sells: How to Bring Customers Back Again and Again by Marketing Your Genuine Story: Bill Guertin, Andy Corbus

Editorial Reviews
Product Description
If you’ve ever found it a challenge to maintain a consistent, effective advertising program, if you’ve ever thoroughly trained your people to do their jobs, but had them fall short of your expectations, and if you’ve ever wondered if what you’re promising in your ads [...]