Editorial Reviews
Foundations of Strategic Management provides a concise and balanced introduction to the important theories and views of the field. The authors present an up-to-date look at the most critical topics in strategy today and use examples from cutting-edge firms to help learners begin to understand and develop decision-making and analysis [...]
Editorial Reviews
Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to [...]
Editorial Reviews
Review
Garr Reynolds on The Designful Company
Branding guru Marty Neumeier understands that we are all very busy, so he crafts his books to make a big impact in less than 200 pages. His previous bestsellers, The Brand Gap and Zag are provocative, informative, and inspirational books [...]
Editorial Reviews
From Booklist
Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth [...]
Editorial Reviews
From Publishers Weekly
Starred Review. A longtime political economist at the forefront of the interdisciplinary field of neuroeconomics, Polski’s iconoclastic treatment of orthodox economic models (which treat people like “hyper-rational Vulcan brainiac Dr. Spock”) combined with her witty observational style (”our brains are like [...]
Editorial Reviews
From Publishers Weekly
With so many businesses flopping in the current economy, Carter Pate, a veteran financial adviser and PricewaterhouseCoopers turnaround expert, and writer Harlan Platt offer counsel to those now teetering on the edge of disaster. The Phoenix Effect: 9 Revitalizing Strategies No Business Can [...]
Editorial Reviews
All companies must grow to survive-but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth, or even [...]
Editorial Reviews
From Booklist
Joachimsthaler offers another book that promotes use of reinvented basic marketing principles to assist highly innovative companies. The author describes his DIG model (Demand-First Innovation & Growth), which consists of three interlinked parts: explore the demand for their products and services through an in-depth [...]
Review
“Essential reading…contains some powerful insights.” Call Centre Focus “A bible of the ‘employee-centric’ approach… Fascinating stuff.” Infomatics “This is a timely book because the issue of how to define brands and bring them to life [...]
From Publishers Weekly
Bedbury, who headed advertising and marketing divisions for Nike and Starbucks during their phenomenal growth, coaches on establishing a memorable brand in this appealing, well-organized guide. Observing consumers overwhelmed by countless choices, he argues that now’s the time to build a brand that evokes trust [...]
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