Harvard Business Review on Decision Making: Peter Ferdinand Drucker, John Hammond, Ralph Keeney, Howard Raiffa, Alden M. Hayashi

Editorial Reviews

The Harvard Business Review Paperback Series is designed to bring today’s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we [...]

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance: Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh

Editorial Reviews
Six Sigma is a data-driven management system with near-perfect-performance objectives that has been employed to acclaim at leading corporations like General Electric. Its name is derived from the eye-catching statistical target of operating with no more than 3.4 defects per one million chances, but Peter Pande, Robert [...]

Logistics & Supply Chain Management, Second Edition: Strategies for Reducing Costs and Improving Service (Financial Times Management): Martin Christopher

Editorial Reviews

Logistics management is increasingly being seen as a source of competitive strength. Its effective use provides potential for cost reduction and the opportunity for increasing market share. The second edition discusses the role of logistics in achieving corporate and financial goals. Updated and expanded with more checklists, more [...]

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance: Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh

Editorial Reviews
Six Sigma is a data-driven management system with near-perfect-performance objectives that has been employed to acclaim at leading corporations like General Electric. Its name is derived from the eye-catching statistical target of operating with no more than 3.4 defects per one million chances, but Peter Pande, Robert [...]

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance: Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh

Editorial Reviews
Six Sigma is a data-driven management system with near-perfect-performance objectives that has been employed to acclaim at leading corporations like General Electric. Its name is derived from the eye-catching statistical target of operating with no more than 3.4 defects per one million chances, but Peter Pande, Robert [...]

Managing Brand Equity: David A. Aaker

Review
Vijay Mahajan The University of Texas at Austin A fascinating, practical, and insightful book that brilliantly examines the “assets” that define brand equity to create, develop, market, and manage brands strategically in the l990s. — Review
Review
John O’ToolePresident, American [...]

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance: Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh

Six Sigma is a data-driven management system with near-perfect-performance objectives that has been employed to acclaim at leading corporations like General Electric. Its name is derived from the eye-catching statistical target of operating with no more than 3.4 defects per one million chances, but Peter Pande, Robert Neuman, [...]

Managing Brand Equity: David A. Aaker

Editorial Reviews
Review
Vijay Mahajan The University of Texas at Austin A fascinating, practical, and insightful book that brilliantly examines the “assets” that define brand equity to create, develop, market, and manage brands strategically in the l990s. — Review
Review
John O’ToolePresident, [...]

The Six Sigma Way: How GE, Motorola, and Other Top Companies are Honing Their Performance: Peter S. Pande et al, Robert P. Neuman, Roland R. Cavanagh

Editorial Reviews
Six Sigma is a data-driven management system with near-perfect-performance objectives that has been employed to acclaim at leading corporations like General Electric. Its name is derived from the eye-catching statistical target of operating with no more than 3.4 defects per one million chances, but Peter Pande, Robert [...]

Managing Brand Equity: David A. Aaker

Editorial Reviews
Review
Vijay Mahajan The University of Texas at Austin A fascinating, practical, and insightful book that brilliantly examines the “assets” that define brand equity to create, develop, market, and manage brands strategically in the l990s. — Review
Review
John O’ToolePresident, [...]