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Capon, an academic and consultant, provides a framework for managing key accounts, which he describes as a company’s single most important asset, since these accounts produce the major share of sales revenue. He offers a planning process that aids in developing strategies to enhance [...]
Editorial Reviews
A master of the complex sale and a bestselling author, Rick Page is also one of the most experienced sales consultants and trainers in the world. Make Winning A Habit defines the gap between what companies know to do and how they consistently perform.
Page clearly identifies five “Ts” of transformation: Talent, Technique, [...]
Editorial Reviews
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From the reviews: “Just received my copy of B2B Brand Management - what a beautiful piece of work! Thank you for this advancement to our practice! (Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets Professor of Marketing, Smeal College of Business, [...]
Editorial Reviews
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“Essential for everyone involved in selling or managing the sales function.” — Journal Of Marketing Management
–This text refers to an out of print or unavailable edition of this title.
Product Description
The international bestseller that revolutionized high-end [...]
Editorial Reviews
Review
From the reviews: “Just received my copy of B2B Brand Management - what a beautiful piece of work! Thank you for this advancement to our practice! (Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets Professor of Marketing, Smeal College of Business, [...]
Editorial Reviews
Unearth the lucrative opportunities of the small business market The new entrepreneurial explosion has many Fortune 500 companies pinning their hopes for prosperity on the small business sector. But most blue chip behemoths simply don’t know how to reach small businesses-they don’t understand this segment’s diversity and how to [...]
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Everyone is talking about understanding customer needs in the fuzzy front end, but no one has a plan that truly works until now. With New Product Blueprinting, the talking stops, and the doing starts. Dan Adams has created a great system that truly works. If you [...]
Editorial Reviews
Review
From the reviews: “Just received my copy of B2B Brand Management - what a beautiful piece of work! Thank you for this advancement to our practice! (Ralph A. Oliva, Executive Director, Institute for the Study of Business Markets Professor of Marketing, Smeal College of Business, [...]
Editorial Reviews
B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.
Covering database marketing, microclustering, accurate ROI measurement, and more, [...]
Editorial Reviews
Compensating the Sales Force is a uniquely jargon-free, how-to guide to all major sales compensation concepts and formulas. Using real-world examples, guru David J. Cichelli:
Helps readers select the right compensation strategy for their firm
Provides step-by-step guidance to implementing various approaches
Simplifies the mathematical formulas that are a thorn in most manager’s side
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